Freelancer profile translated to English.
Back to original languageAbout Karen
Put your data to work for your acquisition.
Web Analytics & Google Ads Specialist, I help you to make your tracking reliable to improve your conversions and launch truly profitable campaigns.
🎯 Objective: to enable you to understand what works (or not), to track the right actions (purchases, leads, calls, etc.) and to optimize your marketing strategy thanks to reliable and well-configured data.
🛠️ Services offered:
• Complete audit of your GA4 / GTM / Google Ads accounts
• Implementation of clear, structured, and RGPD-compliant tracking (Consent Mode V2, Axeptio, Cookiebot, etc.)
• Creation of custom tagging plans & conversion tracking
• Implementation of scripts for your Google Ads, Meta, LinkedIn campaigns...
• Personalized dashboards with Looker Studio to track your performance at a glance
• Creation and management of data-driven Google Ads campaigns
💡 My difference?
I support you from technical implementation to advertising activation. Result: your Google Ads campaigns rely on reliable signals to improve your profitability.
I don't just collect data: I put it to work for your strategic decisions and your performance.
🌍 Areas of intervention: e-commerce, services, B2B, retail, training...
💬 Have doubts about the reliability of your data? Want to launch campaigns based on well-defined conversions? Let's talk about it!
📞 More info at: cool-data.fr
French
Native or bilingual
English
Conversational
Can work on-site
Strasbourg (up to 50km)
Experience
- Decosens Atelier 19
On Malt
Implementation of affiliate tags with Google Tag ManagerMay 2020 - June 2020Creation of custom Javascript variables to match the affiliate's requestInstallation of affiliate tagsValidation with the partner - Reflet CommunicationWeb AnalystDIGITAL AND ITJanuary 2020 - Today (6 years and 5 months)Strasbourg, FranceManagement of Google Analytics and Google Tag Manager accountsImplementation of tracking for major clientsCreation and management of reporting with Google Data Studio
- Zee MediaWeb Analytics Consultant | Traffic ManagerDIGITAL AND ITMarch 2016 - September 2019 (3 years and 7 months)Strasbourg, FranceConfiguration of Google Analytics and Google Tag Manager accountsUse of Google Tag Manager for tag implementationImplementation of tracking for showcase and e-commerce sites and creation of tags for ad serversWeb analytics trainingNatural referencingSEA campaigns (Google Ads and Bing Ads)Campaign and budget management
Reviews
Gael
Zero and Ones
Reviewed on 5/26/2021
Thank you Karen
Achraf
HILAL WATCHES SAS
Reviewed on 3/7/2021
Thank you to Karen for her professionalism and responsiveness. Thanks to her, we now have reliable and healthy tracking across our entire website.
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Education
- Professional Bachelor's Degree in Referencing and Web Content WritingIUT de Mulhouse2014La licence professionnelle RRW est une formation polyvalente qui permet d’accéder à différents métiers du Web. Elle s’appuie sur de solides bases en référencement et rédaction web, qui font sa renommée dans l’hexagone. Elle suit également une évolution orientée web marketing grâce notamment à l'apprentissage de l'acquisition de Trafic Naturel et Payant (audit et optimisation, web analytics, outils SEO, acquisition de trafic Payant, liens sponsorisés SEA).
Certifications
- Google Analytics: Individual QualificationGoogle2020