Freelancer profile translated to English.

Description

Hello! I'm Karen, a freelance webdesigner passionate about the digital and design world. I help companies, startups, and freelancers stand out with modern, intuitive websites perfectly tailored to their needs.

My personal touch?

I combine a strong aesthetic sense with a strategic approach: every design I create aims to attract your visitors and serve your business objectives (conversion, brand awareness, etc.).

Working in an agency allowed me to tackle a wide variety of projects and understand the specific challenges of each sector: health, food, crafts, fashion, etc. This versatility allows me to quickly adapt to your goals and target audience.

Whether you're launching a project from scratch or looking to improve an existing one, I'm here to help you make it happen.

Let's discuss your project over a call or a virtual coffee!

Industry field of expertise

Languages

French
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Diagnostic Plus Expertise
UX / UI designer
REAL ESTATE
May 2025 - June 2025 (1 month)
Six-Fours-la-Plage, France
- Creation of a visual identity
- Design of a landing page mockup
- Graphic integration on Webflow
- SEO referencing
BG CONSEILS / Agence Pikka
UX / UI designer
DIGITAL AND IT
September 2023 - Today (2 years and 9 months)
Bordeaux, France
Intervention on e-commerce site creation and redesign projects, combining UX strategy and art direction.

Creation of tailor-made visual identities
Design of coherent and differentiating brand universes to support the creation or repositioning of brands:
– analysis of positioning, values, and target audiences
– logo design (typographic, symbolic, illustrative)
– definition of color palettes, typography, and graphic systems
– creation of pictograms
– development of mood boards, mini-charts, and ready-to-use guidelines

Graphic redesigns of websites
Support for brands in their graphic redesign aimed at:
– refreshing the visual identity while preserving the existing DNA
– improving ergonomics, information hierarchy, and readability
– optimizing visual consistency across the entire site (navigation, product pages, checkout funnel…)

UX design of user journeys
Reflection on the architecture of journeys to meet business and user objectives:
– identification of needs and pain points
– creation of sitemaps, wireframes
– work on the fluidity and efficiency of journeys

UI Design on Figma
Design of responsive mockups:
– low and high fidelity wireframes
– UI mockups in line with e-commerce best practices
– aesthetic and functional consistency across all devices

Client Relations
- collection and analysis of needs and pain points
- support during the design phase of the project

Graphic integration on CMS

Management of internal graphic projects
– creation of internal agency materials (presentations, templates...)
– production monitoring and coordination of internal design projects
UI/UX Design Visual Identity Design Client Relations
Shelys
Webdesigner
FASHION AND COSMETICS
December 2022 - July 2023 (7 months)
Bordeaux, France
- Creation of a new brand identity
- Creation of the visual identity for a pattern making software: graphic monitoring, logo creation, typographic choices, colors, pictogram creation, print
- UX design
- UI design
User Interface Design Branding and Visual Identity

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Master's Degree in Digital Art Direction
ECV - School of Visual Creation
2024
- Innovation du Design - Stratégie de communication digitale - Certification Opquast - Conception graphique - Conception et jugement créatif - Story Telling et transmedia - Ergonomie et architecture UX - Direction Artistique en e-commerce & Social Media - Design d’interface et d’interaction - Design Systems - CSS et JS : animation et interaction - Photo / Vidéo - Motion Design - Animation 2D/3D - Illustration / Typographie - Sketching / Dataviz
Bachelor's Degree in Information-Communication and Digital Creation
Ingémédia
2022
- Communication Digitale - Marketing Digital - Graphisme / PAO - UX / UI design - Modélisation 3D - Audiovisuel

Check out Karen's education

Karen Estela

Webdesigner

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