Freelancer profile translated to English.

Description

• Graduated in 2019 with a certification in E-Commerce (accelerated 3-month course).

• 14 years of experience in different types of organizations, both in agencies, startups, and international luxury groups.

• Definition and implementation of customer-centric digital strategy (redesign of platforms, customer journeys, e-commerce, social, CRM, media, e-retail strategies).

• Management of traffic acquisition campaigns and engagement programs in the cosmetics and perfume sector (YSL, Biotherm, Olay, Chanel, Lancôme).

• Production of Brand Content (campaign content for the POE, multi-channel programs, influencer content).

• Creation of strategic partnerships with service providers, and social & media platforms.

• Management of digital transformation projects in complex and international environments (Member of Chanel's Digital Leadership).

• Ability to create activities from scratch (Creation of a new campaigns department at Chanel, Creation of a startup) or restructuring of existing activities (Production of Digital Media Parfums Beauté Chanel for the whole world).

Languages

English
Fluent
English
Fluent
French
Native or bilingual
English
Fluent
English
Fluent
English
Fluent
English
Fluent
French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km), Nanterre (up to km), Courbevoie (up to km), Rueil-Malmaison (up to km), Paris (up to 0km)

Woocha
Co-creation of startup Woocha
ENTERTAINMENT AND LEISURE
October 2018 - December 2019 (1 year and 2 months)
Paris, France
• Participation in the creation of a positive social gaming startup for a Y and Z target: Market research, business plan, communication strategy, application design, and investor search.
Agile Methodology Communication Strategy Digital Strategy Business Creation Social Networks Pitch
CHANEL France
Digital Lead - International Communication Parfums Beauté
LUXURY GOODS
January 2014 - June 2020 (6 years and 5 months)
135 avenue Charles de Gaulle, 92 200 Neuilly
Creation and Management of the International Digital Campaigns division:
• Recruitment and management of a team of 10 project managers
• Design and production of E-Commerce and Drive to Store Digital campaigns for the Perfume, Makeup and Skincare marketing plan, localization and online publication.
• Design and production of engagement and influence programs that meet global, regional or local needs.
• Setting up strategic partnerships with agencies and media partners.
• Structuring Paid Media production to deliver the entire global digital media plan.
• Creation and negotiation of budgets, monitoring and quarterly iteration.
• Production of Images content within the digital team or briefing of the Images teams.

Management of the Parfums Beauté digital communication strategy
• Implementation of Chanel's new customer-centric approach to Parfums Beauté.
• Restructuring of communication to prioritize engagement programs over campaigns.
• Redesign of the social strategy: Definition of a specific editorial line for each social platform.
• Redesign of the CRM strategy: implementation of a DMP for better customer knowledge and better
support for customers throughout their journey.
• Definition and implementation of an ecosystem of influencers and content creators.
• Monitoring and analysis of the brand's e-reputation internationally
• Continuous optimization of organic and paid referencing strategies.
• Continuous analysis of behavioral and quantitative data and consolidation of reports.
• Redesign of chanel.com to put the site at the heart of the customer relationship: Definition of the customer experience offered by intention of use, tools and content offered for each stage of the customer journey.

Conducting digital transformation projects:
• Participation in the reflection on the reorganization of digital.
• Active contribution to the digitalization of global communication and the integration of key stages of the customer journey into the design processes.
• Lead on integrated communication campaigns with a dominant digital focus.
• Implementation of tools and technologies to improve customer knowledge, customer experience, and campaign performance.
Web Marketing Strategy Cross-functional Management Team Management 360° Communication E-commerce Social Networks CRM Media
CHANEL France
Digital Manager - Parfums Beauté Horlogerie Joaillerie - Direction Image
FASHION AND COSMETICS
September 2010 - January 2014 (3 years and 4 months)
Neuilly sur seine
• Definition of digital mechanics responding to Marketing, Media, Social, CRM, PR, and point of sale issues.
• Project management of international digital campaigns Parfums Beauté and Horlogerie Joaillerie, from
design to master delivery.
• Creation of a platform dedicated to makeup «Chanel Makeup Confidential» in collaboration with the makeup studio (Peter Philips) and production of brand content intended to inspire, engage or support in the use of products.
• Participation in the Redesign of chanel.com Parfums Beauté and Horlogerie Joaillerie sites.
Digital Project Management Mobile Application Brand content Website Redesign E-commerce