Freelancer profile translated to English.

Description

A geek at heart, a fan of new technologies, I fell into the digital world during business school about ten years ago. Rigorous, organized, passionate, I have participated in the redesign or launch of 6 e-commerce sites.

Do you want to create a website, review your social media strategy, and don't know where to start? Don't panic, I will guide you through your digital transition and establish your strategy to face the e-commerce challenges of our society.

You need a SEO analysis of your site or need content? I will write it for you!

Languages

French
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

LA MERINGAIE
Digital Manager
September 2021 - Today (4 years and 9 months)
Paris, France
ARAKU FRANCE
Digital, Social Media and Events Manager
July 2017 - July 2021 (4 years)
Île-de-France, France
ECOMMERCE
• Development, monitoring, analysis of e-commerce activity via KPIs.
• Website management and animation (Magento)
• Definition of the strategic planning for seasonal events and e-merchandising (Valentine's Day, Easter, Holi, Diwali, Christmas, ...)
• Management of emailing databases, creation and sending of emails via Splio
• Development and analysis of various e-marketing levers (newsletter, SEM, SEO) to increase turnover, traffic, brand awareness.
• Platform maintenance: report and ensure bug fixes.
• E-commerce website redesign and migration to Drupal (2019-2020): competitive intelligence, writing specifications, integration of new features, e-merchandising, UX, monitoring functional specifications, testing and monitoring the launch
• Web customer service management. SOCIAL MEDIA
• Creation and management of the editorial calendar for social networks (Instagram, Facebook, Twitter, Linkedin)
• Production of monthly reports
• e-PR: Management of partnerships with bloggers and influencers
• Competitive intelligence in the food, luxury, and coffee sectors
• Writing brand content about the brand's history EVENTS:
• Researching trade shows, events, pop-up stores corresponding to Araku's image
• Logistics management before, during, and after the event
FAUCHON Paris
E-commerce Manager
October 2016 - July 2017 (9 months)

- Partnership management (Amazon Prime Now, Foodora, Interflora, Deliveroo)
- Implementation of commercial operations
- Monitoring and analysis of e-commerce activity via KPIs (turnover, traffic, customer database, newsletter subscribers...)
- E-commerce website redesign (2018): UX (creation of personas, customer journey), benchmarking, definition of specifications and technical requirements, validation of wireframes, validation of mockups, content integration, testing,...
- Website management and animation (cross-selling, e-merchandising, product description writing, translation)
- Definition of the newsletter planning and content
- Definition of web strategy, e-merchandising according to seasonal events (Easter, Christmas, ..)