Karen Auffret

You are tackling a strategic subject that leaves no room for error: a repositioning, a launch, a transformation, a program to manage. You want clarity, firm decisions, and real execution – not another memo that will end up in a drawer.

This is precisely what I handle.

I specialize in four pillars of expertise:

I clarify your position in the market.

Market research, Market Snapshot to decide without guessing, offer repositioning, building your competitive Battle Card, Narrative and Message House to deliver a unique message, go-to-market, and pitch.

I turn an idea into a viable business.

Opportunity scouting and Opportunity Scan to frame potential, business modeling and Lean Canvas to validate critical hypotheses, strategic framing memos to facilitate decisions, Launch Starter Kit for a smooth start, intrapreneur support, and incubation.

I make your organization more agile and aligned.

Quick diagnostics when things get stuck, executive prioritization workshops for swift decisions, cross-functional project scoping for programs requiring a dedicated lead, reorganization, governance, operational excellence, and financial performance.

I ensure the delivery of complex projects.

Program leadership, PMO setup, Board Memos to prepare your committees, right-hand support for executives on structuring initiatives, stakeholder alignment, and risk management.

Ten years of experience pivoting between strategy, marketing, transformation, and operations – at Devoteam and Econocom, among others. Nicknamed the "Swiss Army knife": understand quickly, execute faster, always deliver.