Freelancer profile translated to English.
Back to original languageAbout Karen
Hello!
Freshly graduated with a master's degree in marketing and merchandising strategy from EIML Paris, I had the opportunity to work in the field as well as upstream for 3 years during my work-study program.
I am passionate about merchandising and customer experience, because for me it allows consumers to immerse themselves in the brand's universe and to travel through the different product highlights.
Observant, I easily adapt to my surroundings. Attentive and dynamic, I have demonstrated during my professional experiences my sense of responsibility, my rigor, my autonomy, my team spirit, and my organization.
My skills are diverse: from creating guidelines to product placement.
Do not hesitate to contact me!
Karen
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km)
Experience
- KRYS GROUPMerchandising ManagerJuly 2022 - December 2022 (5 months)92000 Nanterre, France- Creation of planograms in line with store performance and ensuring their proper application- Development of guidelines- Monitoring of store opening projects- Supervision and participation in store installations (+ 1000 stores) in France and development of visual merchandising skills of sales teams through coaching and sharing best practices- Management of POS and signage orders, and management of supplier relations- Analysis of compliance with merchandising standards, recommendation on strategic directions, and training of regional referents- Experimentation and launch of the new 2022 concept with the group's architects and external service providers- Definition of furniture layout in collaboration with the layout department
- KRYS GROUPVisual Merchandiser and Customer Experience AssistantJanuary 2021 - July 2022 (1 year and 6 months)92000 Nanterre, France- Creation of planograms and study of rotations- Recommendation of materials and monitoring of material orders- Supervision of POS and signage orders and management of supplier relations- Monitoring of store opening schedules- Supervision of in-store installations (travel in France)- Training of regional merchandising referents and promotion of good merchandising practices- Internal promotion of the new merchandising standard via the KRYS GROUP intranet- Experimentation of new forms of customer experience enhancement- Analysis, recommendation, and development of guidelines- Contribution to the development of the new 2022 concept with the group's architects
- LACELIERField Visual MerchandiserSeptember 2019 - December 2020 (1 year and 3 months)Paris, France- Creation of the new Spring/Summer 2020 Guideline for various corners in France and Belgium- Preparation of sales floor zoning for product rotations- Preparation of product selection for the new collection installation- Installation of the new collection- Daily merchandising control in compliance with guidelines- Customer assistance throughout the purchasing journey
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Education
- Master in Marketing and Merchandising StrategyEIML Paris2022Merchandising et retail Stratégie merchandising Marketing, communication et digital marketing
- Bachelor in Luxury, Merchandising & DesignEIML Paris2020Merchandising Marketing et digital marketing Design produit, communication et espace Outils de conception merchandising et produit
Skill set (10)
Categories
- Other