Karel Vranckx, FRACTIONAL — Creative Director & CMO

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Languages

English
Native or bilingual
Dutch
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

CAPS APPAREL
FRACTIONAL — Creative Director & CMO
E-COMMERCE
January 2026 - Today (7 months)
Leading the Acquisition Strategy (Paid + Organic)

Media buying, setup, budgets, omni-channel, LTV, etc

Top-of-game Creative Direction

Deep Consumer, Brand and Visual identity research
Differentiating the brand, Proactive strategy mapping
Mind-blowing Creative execution 100% through AI (Nano Banana 2) — Real-life looking Creatives, Scenes & Lifestyle images. Deeply on-brand and resonant
Full store rebrand

Project Management

Goal setting, roadmaps, KPI's
Management of 6 person team
Reporting, attribution, etc

Media buying setup, budget allocation, KPIs & roadmaps for testing

Consumer, brand and visual identity research
Market segmenting
Identifying key differentiators and brand positioning
Identifying visual identity to push across paid & organic for lifestyle branding

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