Freelancer profile translated to English.

Description

7 years directing premium brands from strategy to production, without ever compromising on quality.

I currently manage 2 brands simultaneously, INOLAB and Kerala Nature, with a team of 2 internal employees and a network of service providers (developers, photographers, SEO experts) coordinated for each mission.

To learn more, visit karelstudio.com

For INOLAB, I deployed a catalog of 26 products across 3 markets (FR/ES/IT), managed e-commerce, and handled the brand's overall repositioning.

I am familiar with every role in the creative chain: brand strategy, art direction, content production, B2B and B2C deployment. I shoot my own visuals and integrate generative AI (Midjourney, Flow, Firefly) where it accelerates production, never replacing creative judgment.

Graduated with a Master's in Communication Strategy (specializing in Fashion & Luxury), I have worked with brands such as Hugo Boss, Patrice Cayuela, and Hanny&co on their complete visual identity.

Need to structure a brand, rethink an identity, or lead a creative team? I take charge of the project from start to finish, acting as a single point of contact, from brief to delivery, to ensure results.

Industry field of expertise

Languages

English
Fluent
German
Conversational
Italian
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km), Dijon (up to 20km), Vienne (up to 30km)

Patrice Cayuela
Art Direction & Branding + Creation of a full HTML showcase website
HOSPITALITY
May 2026 - May 2026
Lyon, France
Creation of a complete visual identity for Patrice Cayuela, a showcase website + SEO, creation of a photo shoot and highlighting of his products.
Visual Identity Food Photography SEO
Expertprospection
Showcase website and Google ADS campaign + SEO
TELECOMMUNICATIONS
February 2026 - March 2026 (1 month)
Lyon, France
Creation of a showcase website to present and highlight the services of the company Expertprospection.com and implementation of an SEO strategy and a Google Ads campaign.
SEO Website Creation Marketing Consultant E-commerce Strategy
KERALA NATURE
Art Director
FASHION AND COSMETICS
January 2024 - Today (2 years and 7 months)
Art direction and brand strategy for a lifestyle brand. Cross-functional management of creative and digital teams; photographers, graphic designers, community managers. Supervision of content production, packaging, and brand storytelling. Project management in coordination with the marketing and digital departments.
Art Direction Print Graphic Design Social Media Community Management