Freelancer profile translated to English.
Back to original languageAbout Karèle
👋 Hello, I'm Karèle
Freelance designer and founder of eklo -solo- studio.
I help brands and entrepreneurs who have a great product but a website that is unappealing, unconvincing, or doesn't convert.
🚧 I intervene when
- the site no longer reflects the product's quality
- the message is unclear
- the user journey hinders conversion
- marketing budgets are not yielding the expected results
🛠 What I do
- E-commerce sites designed to sell and grow
- Showcase websites to clearly present an offer and inspire confidence
- UX UI support for marketing, product, or tech teams
- Structuring offers, key pages, and customer journeys
🌱 The projects I work on most
Food, health, ecological transition, committed brands.
🙌 They trusted me
Qonto, Clarisse Ernoux, moka.care, Yacon & co, Deezer, business émoi, epicery, CCI Marseille, Biodyssee, Botaki, Pierre Marcolini, Dossiers Criminels...
📊 +10 years of experience
In employment and freelance, over 50 projects supported.
📍 Based in Annecy
💬 E-commerce site project, showcase site, or need UX/UI support?
➡️ Better call K ⚡
French
Native or bilingual
English
Fluent
Can work on-site
Annecy (up to 10km), Lyon (up to 10km), Paris (up to 10km)
Experience
- Yacon & coArt DirectorAGRICULTUREJanuary 2019 - June 2025 (6 years and 5 months)🖥️ Design and optimization of user interfaces, in collaboration with development agencies🎨 Conceptualization and creation of visuals for marketing campaigns, advertising materials, and social media🍫 Creation of attractive and functional packaging, aligned with brand identity and consumer needs💡 Creation of a new brand for mass-market distribution🤝 Close collaboration with the marketing team to develop creative and impactful strategies aimed at strengthening brand awareness and visibility
- La Râpe à SavonE-commerce Manager - User ExperienceHEALTH AND WELLNESSJanuary 2018 - Today (8 years and 7 months)🖥️ Design and complete development of La Râpe à Savon's e-commerce, with a focus on user experience and sales performance.🚀 360-degree customer experience optimization:- Communication for effective and long-lasting product use- Continuous optimization of product tools (instructions, tutorials, getting started...)📈 Analysis of customer feedback to identify needs by sector🤝 Close collaboration with teams to develop innovative solutions♟️ Active contribution to the company's strategic decisions
- EminzaProduct Designer - WebsiteRETAIL (LARGE RETAILERS)January 2024 - July 2024 (6 months)Annecy, FranceI contributed to the redesign and optimization of key user journeys, in close collaboration with the technical and content teams. My role involved designing intuitive experiences for the checkout funnel, user space, and order tracking, by developing detailed specifications to ensure effective implementation of solutions.
Reviews
M
Manon
Les Abeilles de Malescot
Reviewed on 4/1/2021
Very professional, quick feedback with several mockups that perfectly matched our expectations... the choice was difficult!
Jayson
INOVOPS
Reviewed on 10/9/2020
The mission was to create a premium and youthful brand identity for a new food product brand. Very attentive to her client, Karèle created a graphic and visual universe that met expectations.
Karèle's ability to understand client needs and her responsiveness make her an undeniable asset for graphic design projects.
It is with great pleasure that I will work with her again on a new project.
Recommendations
FU
FU
+5
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Education
- Master of Interface DesignUniversité Paris XIII2015
- Bachelor's Degree in Sensory WebdesignUniversité Limoges2013