Description

Customer-obsessed Senior Product Manager with 6+ years of experience in high-growth consumer environments, specialising in subscriber lifecycle management, retention strategy, win-back programmes, and revenue growth. Proven track record of owning end-to-end subscriber base optimisation across multi-country platforms, building bottom-up churn forecasts, and driving measurable improvements in conversion, CSAT, and revenue targets. Experienced running WBR/MBR/QBR business reviews, presenting executive-level business cases, and leading cross-functional teams across Business Strategy, Sales, Finance, Legal, and Engineering. MSc in Management Engineering, Politecnico di Milano. CSPO certified. EU-based in Milan, comfortable with ambiguity and fast-paced matrixed organisations.

Languages

English
Native or bilingual
Arabic
Native or bilingual
Italian
Basic

Workplace preferences

Can work on-site

Milan (up to 50km)

Clync
Sr. Product Manager
November 2024 - February 2026 (1 year and 3 months)
• • Introduced Agile methodology and the Scrum framework, streamlining workflows and improving team efficiency.
• • Collaborated with engineering to build compliant fintech solutions, ensuring alignment with regulatory standards while maintaining high performance, security, data privacy and scalability.
• • Reduced dependency on external vendors by transitioning development in-house, reducing ops costs by 27%
• • Created new product flows using design thinking, improving customer experience and product reliability
• • Led discovery and A/B testing experiments to validate roadmap hypotheses and new features, accelerating validated learning
• • Launched internal portals to automate operations and reduce manual support interventions, and integrated them with card processor and bank's work flow.
• • Developed the beta testing plan and defined OKRs to measure adoption, usability, and market readiness, laying the foundation for early product validation and refinement.
Fintech Product management Compliance Wallet
Geidea Payment Solutions
Product Manager
September 2022 - October 2024 (2 years and 1 month)
• • Developed and aligned product strategy and vision with business goals and market demands, directly contributing to company growth and customer satisfaction.
• • Owned the end-to-end merchant onboarding experience, embedding KYC (IAM & ELM) and KYB frameworks to optimize UX while ensuring full regulatory compliance (SAMA, CBE, CBUAE) -reducing self onboarding churn by 27% - and implementing compliant SSO and access management.
• • Partnered cross-functionally with Legal, Risk, and Compliance to support EMI licensing efforts, ensuring product design and development aligned with evolving regulatory requirements..
• • Developed and communicated clear product roadmaps through a design thinking paradigm, enhancing transparency and alignment across teams.
• • Analyzed key product metrics to make data-driven decisions, improving product performance and user engagement.
• • Increased user adoption for the invoice processing system, achieving a conversion rate of almost 21%.
• • Collaborated with cross-functional teams, including UI/UX, to ensure seamless product delivery.
• • Responsible for Mixpanel analytical events integration across all company products. Products development: Wallet, Geidea Card, and Geidea Merchant App (to become a super-app).
Mixpanel Wallet Compliance Mobile application Product management
NASPS -Bank Notes, Cards production & Secured Products Solutions
Quality Manager
December 2020 - September 2022 (1 year and 9 months)
Cairo, Cairo Governorate, Egypt
• • Managed an industrial complex (5 factories) overall Quality Assurance and Quality Control practices.
• • Developed and implemented Company's management system and Quality control procedures for unconventional products, which facilitated and organized the Workflow resulting in reducing the production waste from a mean of 10% to 1.46%.
• • Trained and managed the team towards adapting a continuous improvement approach using different tools (A3 Methodology, FMEA, Lean and MECE) which decreased the non-value-adding activities by 36%.
• • Achieved the CQM Mastercard certification for manufacturing Mastercard's payment cards.