Freelancer profile translated to English.

Description

I support startups, agencies, and personal brands in building strong brands and bringing strategic ideas to fruition. From positioning and campaigns to content, launches, and brand operations.

I am Kara, a freelance brand and content strategist from Berlin with over 7 years of experience in agencies, startups, and in-house teams. For four years, I was a Senior Brand Manager at the food tech startup Formo, where I built the brand from the ground up, scaled a team of 7+ people, and simultaneously managed rebrands, product launches, nationwide OOH campaigns, influencer collaborations, and a complete website relaunch.

Before that, I worked as a Brand Strategist at GRAFT Brandlab with brands such as Hyundai, DKB, and Huawei.

Today, I work freelance for startups, agencies, and personal brands. I am particularly skilled at combining strategic clarity with pragmatic, clean workflows and bringing structure to creative chaos, even under high pressure and tight deadlines.

Projects and Services:

*Brand Strategy & Positioning

*Social Media and Content Strategy (Instagram, LinkedIn)

*Brand Building for Startups & Founders

*Launches & Campaigns

*Creative Production & Project Management

*Website and Content Relaunches

*Interim Brand & Marketing Support

*Interface between strategy, creatives, and implementation

Industry field of expertise

Languages

German
Native or bilingual
English
Fluent
Spanish
Basic

Workplace preferences

Can work on-site

Berlin (up to 50km)

Freiberuflich tätig
SR. BRAND & CONTENT STRATEGIST
July 2025 - Today (1 year and 1 month)
Berlin, Germany
Positioning and brand strategies based on insights, market, and target group analysis. Social media management and content production for digital channels (website, LinkedIn, Instagram, newsletter, landing page). Conception and implementation of creative campaigns along the entire customer journey. Project management and leadership of interdisciplinary teams (design, content, media). Integration of AI tools into the workflow.
Social Media Management & Content Creation AI Automation Positioning Strategy Content Strategy Personal Branding
FORMO BIO GMBH
SENIOR BRAND MANAGER
September 2023 - March 2025 (1 year and 6 months)
Berlin, Germany
Development of brand and social media strategies. Development and implementation of product launch strategy. Campaign development, creative direction, and digital communication. Mentoring of junior colleagues and functional team leadership.
Brand Strategy Social Media Management & Content Creation Campaign Development Creative Direction Product Launch
FORMO BIO GMBH
BRAND MANAGER
September 2021 - September 2023 (2 years)
Berlin, Germany
Rebranding, brand positioning, and content strategy. Website relaunch, communication development, PR, and project management.
Rebranding Brand Positioning Positioning & Brand Strategy Brand Strategy Website Conception