Karan Parihar

• • Scaled TikTok's Top Creator partnerships across METAPSA, leading ecosystem growth in Lifestyle, Travel, Fashion, Food, Beauty, BookTok, and STEM.

• • Drove strategic Celebrity Partnerships, enabling onboarding, content strategy, and large-scale TikTok campaigns reaching 1 B+ views across social platforms.

• • Delivered fagship regional IPs - TikTok Awards, TikTok Summit, TikTok Creator Day, Ramadan Campaigns, FashionTok, Discover with TikTok and several other

• • Hosted TikTok STEM feed launch event with the Prime Minister Ofce of Sri Lanka and Cultural Minister of Bangladesh, driving awareness and adoption of STEM and digital literacy content at a national level.

• • Led multi-market partnerships across Fashion, Entertainment, and Sports, integrating creators into fagship TV, OTT, and cultural events including Colombo Fashion Week, Shark Tank Nepal, Prothom Alo Awards, Masterchef, Globe Soccer, LPL, NSL and other landmark shows and events.

• • Hosted 25+ creator workshops, educating 2,000+ creators and regional SMB, Media, and Government stakeholders, driving sustainable content growth and scale TikTok adoption.

• • Built and operationalized creator-led content frameworks, introducing innovative initiatives that established consistent publishing habits and delivered large-scale audience reach across priority verticals.

• • Owned TikTok India's talent ecosystem, working across mini-celebs, reality TV talent, top creators, and grassroots creators—developing emerging talent into scaled, platform-relevant creators.

• • Partnered with A-list celebrities on music and flm promotions, hosting in-ofce activations, developing TikTok-frst content plans for upcoming releases, and driving Top creator × Celebrity collaborations to expand visibility and reach across the platform.

• • Led celebrity and top-tier creator operations, managing end-to-end campaign execution including shoot planning, creator–celebrity collaboration, and trend integration to drive app promotion and large-scale engagement.

• • Built and scaled S-Level UGC and creator ecosystems, identifying high-potential talent, providing data-driven content guidance, and optimizing creator output to drive sustained DAU growth and content performance.

• • Drove live operations, trending campaigns, and social media strategies, hosting weekly live sessions and launching platform-wide trends that increased user engagement, strengthened the revenue ecosystem, and expanded organic reach into the millions.

• • Led infuencer recruitment, ofine activations, and cross-functional execution, onboarding 500+ creators, delivering 30+ on-ground events, collaborating with marketing and external partners, and managing teams to execute platform operations at scale.

• • Supported end-to-end marketing quality assurance and compliance audits across 16 business units, ensuring alignment with brand standards, legal requirements, and regulatory guidelines.

• • Reviewed and validated multi-channel marketing assets (digital, social, audio, video, email, telemarketing, and direct mail), confrming all mandated revisions were implemented prior to campaign launch.

• • Acted as the fnal go-to-market control checkpoint, preventing non-compliant or unapproved marketing materials from entering the market and mitigating brand and regulatory risk.

• • Collaborated with ofshore and cross-functional American Express teams to streamline review workfows, improve turnaround times, and meet strict SLAs.