About Karanbir
- Search Engine Optimization (SEO – On-Page & Off-Page)
- Social Media Optimization & Marketing (SMO/SMM)
- Google Ads (Search, Display, YouTube, Shopping)
- Facebook & Instagram Ads
- YouTube Channel Growth & Video Marketing
- WordPress Website Development & Management
- Data Analytics & Campaign Optimization
English
Native or bilingual
Punjabi
Fluent
Experience
- Head of Programmatic PartnershipsSEOManagerJune 2024 - Today (2 years and 2 months)I was responsible for the complete website's online marketing. Conducted SEO audits and implemented optimization strategies for improved search engine rankings. Identifies SEO issues and implements solutions. Oversee company blogs, stores, landing pages for better SEO Optimization. Verified company news profile on Google News. Achieved all the products on Google Merchant Centre, including the logo, shipping, and profile. Improved company products on the Google Free Shopping tab. Create automatic analytics reports using Data Studio (Looker Studio). Initiated the company's YouTube channel, including optimizing the channel, updating videos with end screens and cards, and hashtag updates. Manage the company's backlink strategy. Coordinated with design, development, and content teams to align digital marketing efforts. Manage Google Ads, which includes shopping and search campaigns, as well as performance campaigns.
- NationalControlDevices(NCD)-USASEOManagerAugust 2023 - February 2024 (6 months)I was responsible for the complete website's online marketing. Conducted SEO audits and implemented optimization strategies for improved search engine rankings. Identifies SEO issues and implements solutions. Oversee company blogs, stores, landing pages for better SEO Optimization. Verified company news profile on Google News. Achieved all the products on Google Merchant Centre, including the logo, shipping, and profile. Improved company products on the Google Free Shopping tab. Find keywords for the new product launch. Create automatic analytics reports using Data Studio (Looker Studio). Initiated the company's YouTube channel, including optimizing the channel, updating videos with end screens and cards, and hashtag updates. Manage the company's backlink strategy. Coordinated with design, development, and content teams to align digital marketing efforts. Update the product's GTIN for all SKUs. Update products over marketplace. Free PR posting for new product launch. Manage company Google Ads, which includes shopping and search campaigns, as well as performance campaigns. Manage Meta Ads for company. Mange Meta pixel.
- RAKwirelessTechnologyLimited-ChinaSEOManagerJanuary 2020 - August 2023 (3 years and 7 months)Manage company Google Ads, which includes shopping and search campaigns, as well as performance campaigns. Manage Meta Ads for company. Achieved all the products on Google Merchant Centre, including the logo, shipping, and profile. Update the product's GTIN for all SKUs (GTIN provided by the Logistics team). Oversee company blogs, stores, landing pages, and event pages here. I was responsible for the complete website's online marketing. Verified company news profile on Google News. Verified company Google My Business page. Verified the company's Facebook page. Create automatic analytics reports using Data Studio (Looker Studio). Initiated the company's YouTube channel, including optimizing the channel, updating videos with end screens and cards, and hashtag updates. Find keywords for events. Set up an automatic review collection of products. Improved company products on the Google Free Shopping tab. Conducted SEO audits and implemented optimization strategies for improved search engine rankings. Identifies SEO issues and implements solutions.
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Education
- BACHELOR OF TECHNOLOGYPUNJAB TECHNICAL UNIVERSITY2015BACHELOR OF TECHNOLOGY
- HIGH SCHOOLPATEL PUBLIC SCHOOL (CBSE)2008HIGH SCHOOL