Freelancer profile translated to English.
Back to original languageAbout Karamatou
Art Director and graphic designer, I help brands create coherent, aesthetic, and impactful visual universes.
Specializing in branding, digital design, and fashion universes, I work from conception to execution to develop visual identities, social media content, as well as web and print materials adapted to the objectives of each project.
My approach combines attention to detail, understanding of trends, and strategic vision to deliver visuals that are both creative and effective.
I can work on:
– Visual Identity & Branding
– Social Media Content & Campaigns
– Web Design (UX/UI, Landing Pages)
– Print Materials (Posters, Lookbooks, Brochures)
Tools: Photoshop, Illustrator, InDesign, Premiere Pro, After Effects, Figma
Available for creative collaborations.
French
Native or bilingual
Lingala
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- freelanceArt Director - Graphic DesignerSeptember 2025 - Today (11 months)– Art direction for fashion, branding, and digital content projects– Creation of visual identities and communication materials– Design of social media content and visual campaigns– Photoshoot production and creative supervision– Creation of web mockups and e-commerce content– Collaboration with brands, artists, and entrepreneurs– Production of print, digital, and audiovisual content– Complete management of creative projects from conception to delivery
- HAST PARISArt Director/Graphic Designer – Web DesignerFASHION AND COSMETICSJuly 2024 - September 2025 (1 year and 2 months)Paris, France
- Graphic monitoring and research of visual and competitive trends prior to collections
- Creation of mood boards and definition of the artistic direction for collections
- Development of creative briefs for external providers (photographers, videographers…)
- Management of creative photo and video projects: selection of shooting scenography, supervision, and validation of visual quality (graphic consistency, lighting, framing, material rendering)
- Photo and video retouching and post-production (lookbooks, e-commerce, packshots)
- Creation of digital and print communication materials (social media, landing pages, flyers, press kits)
- Creation of web mockups (websites, landing pages, interfaces) respecting UX/UI principles,
- creation and updating of newsletters, sliders, pop-ups, and product sheets
- Collaboration with marketing and CRM teams for content integration
- Contribution to sponsored campaigns on social networks (Facebook Ads, Pinterest, YouTube, TikTok)
- Design of optimized visuals based on user experience analysis to improve engagement and conversion
- Continuous collaboration with production and communication teams to ensure brand visual consistency
- Hast ParisGraphic Designer / Web DesignerFASHION AND COSMETICSJanuary 2024 - July 2024 (6 months)Paris, France
- Creation of visuals for social media, marketing campaigns, and communication materials
- Creation of web mockups (websites, landing pages, interfaces) respecting UX/UI principles
- Design of digital and print communication materials
- Professional photo retouching
- Creation of lookbooks
- Web design and updating of visual content
- Proposal of graphic concepts and creative trends
- Idea generation, editing, and retouching of advertising videos
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Education
- Master's Degree FASHION ART & EVENT DIRECTOREcole Internationale de mode/EIDM2025FASHION ART & EVENT DIRECTOR
- Management and Entrepreneurship, Project ManagementHarvard Business School2023Management et Entrepreneuriat, Management de projet
Certifications
- Management and Entrepreneurship, Project ManagementHarvard Business School2023