Kapela M.

I create and revamp Shopify stores designed for one purpose: converting your visitors into customers. From complete creation to optimizing an existing store, I handle design, product pages, the checkout funnel, payments, and essential apps.

My method: a clear, fast, and reassuring website (reviews, guarantees, shipping), optimized for natural referencing to reduce your reliance on advertising. I work on creation, redesign, theme customization (Liquid), migration to Shopify, and maintenance.

Responsive, transparent, and available after delivery: my goal is for your store to work for you.

As an SEO Project Manager at Universal Medica Group, my responsibilities included managing the SEO for websites generating over 2 million visitors per month, conducting SEO audits, coordinating technical and marketing teams on SEO, and implementing visitor acquisition and conversion strategies.

Technical

- Page performance optimization

- Markup

- Audit techniques

Content

- Content crawl

- Analysis of positioning opportunities for keywords

- Creation of dashboards to track positioning evolution

Link Building

- Backlink management

- Internal linking optimization

- Implementation of link building strategies

My responsibilities:

- Website audience optimization.

- Definition of keywords and phrases in line with customer searches.

- Site audits and analysis of blocking factors.

- Monitoring of page indexing in search engines and analysis of data from web analytics tools.

- Analysis of competitor information, monitoring of domain positioning and their referencing methods.