Kaouthar H.

Development and implementation of 360° digital strategies (acquisition, inbound, sales funnels, SEA & Meta Ads campaigns). Creation of multi-format content (visuals, videos, SEO writing) and community management across several social networks, fostering engagement growth. Setup and monitoring of analytical dashboards to evaluate campaign performance and recommend optimizations. Coordination of internal & external communication projects, with vendor management and operational follow-up. Development of influencer partnerships, contributing to the visibility of emerging brands. Continuous competitive and market watch to propose innovative actions adapted to digital market trends.

Contribution to the implementation of institutional and digital communication strategy. Transformation of strategic directions into creative materials: editorial content, visuals, videos. Development and management of a social media editorial calendar promoting regular posting and community engagement. Conducting interviews and man-on-the-street interviews to enrich content and strengthen connection with the target audience. Cross-functional collaboration with the pedagogical and marketing teams to ensure coherent and effective communication.

Definition and management of the marketing and communication strategy for the establishments (Le New40 and Le New80). Artistic direction of events: artist selection, logistical coordination, and operational follow-up. Design and distribution of multi-channel campaigns (social media, print, visual materials). Development of event brand awareness through Social Media Management, community management, and targeted ad campaigns. Implementation of communication processes adapted to each event, ensuring consistency between online and offline.