Kaouthar Hamli

Development and implementation of 360° digital strategies (acquisition, inbound, sales funnels, SEA & Meta Ads campaigns). Creation of multi-format content (visuals, videos, SEO writing) and community management on several social networks, fostering engagement growth. Setup and monitoring of analytical dashboards to evaluate campaign performance and recommend optimizations. Coordination of internal & external communication projects, with supplier management and operational monitoring. Development of partnerships with influencers, contributing to the visibility of emerging brands. Continuous competitive and sectoral monitoring to propose innovative actions adapted to digital market trends.

Contribution to the implementation of institutional and digital communication strategy. Transformation of strategic directions into creative materials: editorial content, visuals, videos. Development and management of a social media editorial calendar fostering regular publications and community engagement. Conducting interviews and man-on-the-street interviews to enrich content and strengthen proximity with the target audience. Cross-functional collaboration with the pedagogical and marketing team to ensure coherent and effective communication.

Definition and management of the marketing and communication strategy for the establishments (Le New40 and Le New80). Artistic direction of events: artist selection, logistical coordination, and operational monitoring. Design and distribution of multi-channel campaigns (social media, print, visual materials). Development of event notoriety through Social Media Management, community management, and targeted Ads campaigns. Implementation of communication processes adapted to each event, ensuring consistency between online and offline.