Freelancer profile translated to English.

Description

Senior Program Manager CRM Salesforce with 10+ years of experience in digital transformation and PMO implementation for complex environments. I support companies in optimizing their business processes, structuring program governance, and managing international digital deployments.

🚀 My expertise covers:

Project and program management (Agile & Waterfall)

CRM Salesforce & customer journey optimization

Change management: adoption, communication, multi-country training

PMO governance, budget monitoring, KPI/ROI and executive reporting

Optimization of Sales, Marketing & Customer Success processes

📈 Key achievements:

International deployment of CRM & Data in 50+ countries → +30% sales efficiency

Implementation of a transverse PMO (CRM, ERP, Data, HRIS) at Equativ → better governance and accelerated decisions

Management of a strategic project portfolio → ROI measured and validated in executive committee

👉 Available for freelance missions in CRM program management, PMO implementation, and high-impact change management

Languages

French
Native or bilingual
English
Fluent
Arabic
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

equativ
Senior Business Process Manager
TECH
January 2022 - February 2025 (3 years and 1 month)
Paris, France
Responsible for operational transformation and automation of internal processes for cross-functional departments (Support, Finance, HR, Sales...).
Management of IT & digital programs (Salesforce CRM, ERP, Data, HRIS): scoping, prioritization, and alignment with the Group's roadmap.
Implementation of a transverse PMO: governance, committees, monitoring indicators (KPI, ROI), budget management, risk management.
Change management: co-creation workshops, multi-level communication, training plan to accelerate adoption.
Management of a multidisciplinary team (Product Owners, IT, business units) in an Agile/Waterfall environment.
RUN optimization via ITIL and Lean: service continuity, reduction of critical incidents.
Salesforce Sales Cloud Change management Customer Relationship Management (CRM) Team management PMO
Atlas Copco
Marketing Innovation Project Manager
MECHANICAL ENGINEERING
January 2018 - December 2021 (3 years and 11 months)
Anvers, Belgium
Responsible for the deployment of high-impact digital solutions for the Service division, with a focus on AI applied to Marketing & Sales processes.
Identification and scoping of high-potential AI use cases (lead scoring, customer journey, sales forecasting).
Digital product management: from ideation to global production.
Contribution to IT & data governance, in liaison with regional departments and headquarters.
Optimization of commercial processes, with measured impacts on revenue generation and efficiency.
Co-creation with business units, Data, IT, and regional managers.
Monitoring of generated value: ROI, usage rate, user satisfaction.
Facilitation of business workshops, training, and internal communication → better adoption of tools.
Sharing of results and best practices with other group divisions.
Artificial Intelligence (AI) Project Management Strategic Marketing digital-transformation Project Management
Atlas Copco
Leads Marketing Manager
MECHANICAL ENGINEERING
March 2016 - January 2018 (1 year and 10 months)
Anvers, Belgium
- Development and global deployment of a commercial optimization model.
- Analysis of the current situation and definition of target processes.
- Development of the transformation roadmap and strategies.
- Management of deployment phases and change management.
- Performance monitoring and strategy adjustments based on results.
- Supervision of marketing strategy in collaboration with the management team.