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Kaoutar El MarchouhKE

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About Kaoutar

I support B2B companies in their commercial development, field team structuring, and performance acceleration challenges. My objective is simple: transform sales strategy into concrete, measurable, and sustainable results.

With over 10 years of experience in sales management and leading sales teams in industrial and technical environments, I address issues related to growth, conquering new markets, and optimizing sales performance.

I bring a dual expertise: a strategic business vision (defining development plans, structuring offers, managing margins and revenue) and a strong field orientation (managing sales teams, supporting complex sales, developing strategic accounts).

I am accustomed to working on projects such as:

- Structuring and managing sales forces
- B2B commercial development and conquering new markets
- Improving sales performance (KPIs, CRM, reporting)
- Supporting commercial transformations
- Managing and developing key accounts
- Implementing prescription and influence network strategies

What sets me apart is my ability to combine operational rigor and human leadership. I intervene on both strategy and execution, with a strong field presence and the ability to unite teams around ambitious goals.

I work in demanding environments where sales cycles are long and complex, requiring rigor, adaptation, and a results-oriented approach. My approach is based on data-driven management, clear priorities, and creating collective momentum.

My objective in a mission is to deliver value quickly: secure sales performance, structure organizations, and accelerate sustainable growth.
  • French

    Native or bilingual

Can work on-site
Argenteuil (up to 50km)

Experience

  • Blinker France
    Regional Sales Director
    March 2019 - Today (7 years and 5 months)
    Para & Pharmacie Île de France, Laon, France
    ▸ Managed 10 employees (8 field sales representatives + 1 team leader + National Key Account Manager)
    ▸ Doubled average productivity (€9,000 → €18,000)
    ▸ Regional revenue growth +5% to +10%
    ▸ Created and deployed Key Account unit (pipeline of 50 active targets)
    ▸ Implemented management and reporting tools (KPIs)
    ▸ Designed training and customized field coaching – deploying a culture of sales excellence
  • BLINKER FRANCE
    Regional Sales Director
    RETAIL (SMALL BUSINESS)
    March 2019 - Today (7 years and 5 months)
    Paris, France
    Managed, oversaw, developed commercial activity, and ensured customer loyalty. Recruited, onboarded, and supported sales representatives and sector managers. Designed training and coaching programs. Implemented commercial management and reporting tools (national and regional). Established a culture of sales excellence and national field performance. Created the Key Account unit: defined, deployed, developed, and managed the key account strategy.
    Strategic and Operational Management Team Management Training Sales Recruitment Portfolio Development and Management
  • OUTIZ GROUPE SAINT GOBAIN
    Operational Sector Manager
    CIVIL ENGINEERING
    September 2015 - December 2018 (3 years and 3 months)
    Paris, France
    Managed and oversaw a team of 28 employees. Designed training, recruited, mentored, and managed network teams (store managers and sales associates). Participated in the deployment of Salesforce CRM. Monitored KPIs within each store business unit (sales performance, profitability, and customer service). Continuously optimized processes to improve performance, productivity, quality, and customer experience. Opened new points of sale in the operational sector.
    Team Management Store Management Activity Management Project Management Process Optimization

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Education

  • BTS Commercial Unit Management
    TIRESIA Training Center
    2011
    BTS Management des unités commerciales

Skill set

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