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Kaoutar El MarchouhKE

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About Kaoutar

I support B2B companies in their commercial development challenges, structuring of field teams, and performance acceleration. My goal is simple: to transform sales strategy into concrete, measurable, and sustainable results.

With over 10 years of experience in sales management and leading sales teams in industrial and technical environments, I address issues related to growth, conquering new markets, and optimizing sales performance.

I bring a dual expertise: a strategic business vision (defining development plans, structuring offers, managing margins and revenue) and a strong field orientation (managing sales teams, supporting complex sales, developing strategic accounts).

I am accustomed to working on projects such as:

- Structuring and managing sales forces
- B2B commercial development and conquering new markets
- Improving sales performance (KPIs, CRM, reporting)
- Supporting commercial transformations
- Managing and developing key accounts
- Implementing specification strategies and influencer networks

What sets me apart is my ability to combine operational rigor with human leadership. I am involved in both strategy and execution, with a strong field presence and the ability to unite teams around ambitious goals.

I work in demanding environments where sales cycles are long and complex, requiring rigor, adaptability, and a results-oriented approach. My method relies on data-driven management, clear priorities, and fostering collective dynamics.

My objective in assignments is to deliver value quickly: secure sales performance, structure organizations, and accelerate sustainable growth.
  • French

    Native or bilingual

Can work on-site
Argenteuil (up to 50km)

Experience

  • BLINKER FRANCE
    Regional Sales Director
    RETAIL (SMALL BUSINESS)
    March 2019 - Today (7 years and 3 months)
    Paris, France
    Management, leadership, development of commercial activity and customer loyalty. Recruitment, onboarding, and coaching of sales representatives and sector managers. Training and coaching engineering. Implementation of commercial steering and reporting tools (national and regional). Establishment of a national commercial excellence and field performance culture. Creation of the Key Account unit: definition, deployment, development, and management of the key account strategy.
    Strategic and Operational Management Team Management Training Sales Recruitment Portfolio Development and Management
  • OUTIZ GROUPE SAINT GOBAIN
    Operational Sector Manager
    CIVIL ENGINEERING
    September 2015 - December 2018 (3 years and 3 months)
    Paris, France
    Management and leadership of a team of 28 employees. Training engineering, training, recruitment, mentoring, and management of network teams (store managers and sales associates). Participation in the deployment of Salesforce CRM. Monitoring KPIs within each store business unit (sales performance, profitability, and customer service). Continuous optimization of processes to improve performance, productivity, quality, and customer experience. Opening of new points of sale in the operational sector.
    Team Management Store Management Activity Management Project Management Process Optimization
  • OUTIZ GROUPE SAINT GOBAIN
    Business Engineer and Trainer
    CIVIL ENGINEERING
    January 2015 - August 2015 (7 months)
    Paris, France
    Development and management of a client portfolio. Negotiation and closing of complex commercial contracts. Definition and construction of the commercial offer, market positioning, and portfolio structure. Training engineering, training, and team coaching. Implementation of initial sales management, quality, customer relations, and employee experience processes. Monitoring of revenue, margin, sales objectives, and performance.
    Team Coaching Training Portfolio Development and Management B2B Prospecting Customer Loyalty

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Education

  • BTS Management of Commercial Units
    TIRESIA Training Center
    2011
    BTS Management des unités commerciales

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