Kanu G.

Design and execution of the Go-to-Market for a sales-oriented tech product, from positioning definition to commercial activation.

Structuring outbound: defining ICP and segments, account targeting, creating messages and email/LinkedIn sequences, implementing follow-up and iteration rituals.

In-depth work on sales qualification, opportunity conversion, and product adoption, with a strong focus on actual usage, field feedback, and continuous improvement.

(2 days per week) Sales structuring mission for Pooper®, an AI-based B2B SaaS platform connecting co-ownerships, communities, and landlords with outdoor maintenance companies (cleaning, disinfection, waste collection, etc.).

Objective: Implement a scalable acquisition strategy, clear sales processes, and a high-performance tool stack in a no-code environment.

Completed missions:

Complete structuring of commercial acquisition (B2B side):

Definition of ICPs, target segmentation (managing agents, social landlords, municipalities)

Building outbound sequences (HubSpot, Lemlist), tone of voice, qualification scripts

Implementation of a multi-step lead generation funnel

Design of the no-code sales & product stack:

Webflow (website + intelligent form)

Airtable (connected CRM)

Make (email/SMS/lead scoring automations)

Stripe (recurring payment)

GPT API (assisted responses, summary of incoming requests)

Implementation of complete tracking via GA4, Meta Pixel, behavioral events

Conversion analysis and iterations based on analytics data

Creation of a first sales playbook (objections, follow-up, cold outreach)

Collaboration with field teams and operational service providers to align the offering with service reality.

(3 days per week)

My main achievements:

• Implementation of the sales strategy: Development of a clear vision to achieve growth objectives, aligning teams on a strategy that is both ambitious and realistic.

• HubSpot CRM: Deployment and configuration of HubSpot to improve prospect tracking, opportunity management, and automate repetitive tasks.

• Process creation: Development of standardized sales workflows and processes, fostering team consistency and productivity.

• Definition of ICPs and personas: Identification of ideal customer profiles and key segments to target the most relevant prospects.

• Inbound and outbound strategies: Implementation of structured outbound campaigns (cold emailing, social selling) and inbound levers to attract qualified leads (SEO, content, marketing automation).

Results:

Thanks to these initiatives, the team was able to operate autonomously, maximizing efficiency and reducing sales cycles. My role also involved a strong focus on performance analysis to continuously iterate and refine strategies.

0 -> 250 K ARR in the first year