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Kamila LiebegallKL

Kamila Liebegall

Performance Marketing | Google Ads & Paid Social

€900/day
Potsdam, DE
15+ years
Performance Marketing
Google Ads
Paid Social Media Advertising
Conversion Rate Optimization (CRO)
Creative Strategy

Average response time: A few days

Freelancer profile translated to English.
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About Kamila

Performance Marketing & Growth – with a focus on scaling, creatives, and profitable growth.

I support DTC and e-commerce companies in not only operating their performance channels (Google Ads, Meta, Native Ads, Criteo) cleanly but also in developing and scaling them strategically.

My focus is on the combination of:
  • Creative Strategy & Testing
  • Budget Scaling
  • Clear KPI and Dashboard Structures (Shopify / DTC)

What I specifically do
  • Setup, management, and scaling of Google Ads & Paid Social
  • Development of creative strategies including structured testing approaches
  • Analysis and optimization of funnels & conversion rates
  • Building dashboards and KPI structures for DTC / Shopify
  • Identification of growth levers across channels

My Approach

I don't just optimize campaigns.

I work on the factors that actually drive growth:
  • Which creatives perform – and how to learn systematically from them
  • How successful approaches can be quickly scaled
  • How campaigns, funnels, and CRM work together seamlessly
An additional focus is on:
  • Creative production & testing with AI
  • Faster iterations in campaign development
  • More efficient creative workflows
E-commerce
Digital Business Models
Consulting and Audits
Health and Wellness
Large Retailers

  • German

    Native or bilingual

  • English

    Native or bilingual

Can work on-site
Potsdam (up to 50km)

Experience

  • SuperVista AG / brillen.de
    Senior Marketing Manager | Performance Marketing
    RETAIL (SMALL BUSINESS)
    October 2023 - January 2026 (2 years and 3 months)
    Königs Wusterhausen, Germany
    • Full-Funnel Multi-Channel Performance Marketing (Strategy, Implementation, Reporting, Creative Briefings)
    • Paid Media Focus: Meta, TikTok, Google Ads (SEA), Native (Taboola, Criteo)
    • Operational Campaign Management & Budget Responsibility (Lead & Conversion)
    • Affiliate & Loyalty Programs (Insurance Partners, Family Club)
    • Leadership of a National Performance Team
    • B2B Special Projects, especially Hearing Care (Lead & Partner Campaigns)
    • CRM Automation for Campaigns & Reactivation
    *
    Performance Marketing Paid Media (Meta & Google Ads) CRM & Marketing Automation Paid Social Media Advertising Conversion Rate Optimization (CRO)
  • CheckCars24 GmbH
    Senior Marketing Manager | Performance & Lead Generation
    AUTOMOBILE
    January 2022 - August 2023 (1 year and 7 months)
    Teltow, Germany
    • Responsibility forDigital Marketing & Lead Generationin B2C car sales
    • Development and implementation of amultichannel campaign strategybased on target group clusters (incl. Nielsen) and use cases
    • Management of all relevant **performance channels**: Meta Ads, Google Ads (SEA), SEO, Criteo, Social Media
    • Setup and operational implementation of aCRM-based lead nurturing setupincluding reporting inHubSpot
    • Introduction ofcreative, testing, and KPI standardsfor measurable optimization of conversion and efficiency
    • Close collaboration withMarketing, Sales, and ITas well as leadership of an interdisciplinary in-house team
    • Strengtheningbrand and social media communicationthrough video-based storytelling in cooperation with internal production
    *
    Performance Marketing Conversion Rate Optimization (CRO) CRM & Marketing Automation Lead Generation Paid Media
  • Freelance & Interim
    Performance, Brand & Growth Marketing
    October 2019 - Today (6 years and 10 months)
    Potsdam, Germany
    • Interim Marketing Management for national and regional companies
    • Development and implementation of content, performance, and social media strategies
    • Data analysis & performance optimization across paid & owned channels
    • Project work for D2C and brand companies
    • Collaboration with agencies, internal teams, and management
    *
    Performance Marketing Paid Media (Meta & Google Ads) Paid Social Media Advertising CRM & Marketing Automation Interim Marketing Management
Check out Kamila's experience

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Education

  • Diploma Fashion Design
    Lette-Verein Berlin
    1998
    Ausbildung mit Schwerpunkt auf Konzeptentwicklung, visuellem Denken und Zielgruppenverständnis. Fundierte Schulung in Gestaltung, Komposition, Trendanalyse und kreativen Prozessen – von der Idee bis zur finalen Präsentation. Frühe Verbindung von analytischem Denken und kreativer Methodik, die heute die Basis für Creative Direction, Markenlogik und wirkungsvolle Kommunikation bildet.

Skill set

Paid Media (Meta & Google Ads)
Lead Generation
Demand Generation
Customer Journey

Categories