Kalanzaya B.

Digital project management (JIRA) Implementation of emailing campaigns (Mailchimp) and creation of visual content Web content management (CMS WordPress) Management of internal communities (Slack) and social networks Operational management of the coworking space and reservations

Results: 14.3% engagement rate on top video and +300% new followers in 63 days on LinkedIn, +253% accounts reached in 1 month on Instagram

Context: Optimization of customer journeys and digital animation of the web and mobile customer area Weekly management of the commercial animation plan Definition of the digital animation strategy for offers (internet boxes, mobile plans, options) Development and management of product and service animation roadmaps Management of the product backlog and writing briefs (JIRA, Monday) Coordination of UI, CRM, data, and IT teams Analysis of user journeys (A/B tests, GA4, Piano, Contentsquare) and recommendations Facilitation of UX workshops and digital journey benchmarks Development of user guides and demos (Airship API, CMS - customer area interface)

Key Projects: Optimization of the mobile customer journey (customer area and app - Direct us CMS and Airship API) Management and testing of API for in-app campaigns (configuration, audience segmentation, A/B tests) Co-management of contests in partnership with Kimple

Results: +2% in-app CTR in 6 months thanks to data-driven optimization +30 digital campaigns deployed Contribution to the acquisition of +339,000 customers (end of 2024)

Management of a portfolio of key accounts (Amazon, Fnac, etc.) - B2B and B2C channels. Management of marketplace visibility via Amazon Vendor Central SEO optimization of product sheets and metadata management (Yonix, dilicom) Creation of Brand Stores, A+ pages, and Amazon Ads campaigns Coordination of sales and marketing teams

Results: 6 Brand Stores created and 8 A+ pages launched Production of video materials for Fnac representatives (Adobe Premiere Pro)