Kai Oettinger

KAISQUARE is a consultancy focused on marketing analytics and data-driven decision-making. We work with marketing teams and management levels who invest in campaigns, channels, and content but lack the analytical infrastructure to know what's truly working.

Our mission is to close this gap: from tracking setup and data architecture to automated reporting and strategic budget recommendations. The result is not just better data, but more informed decisions, smarter budget allocation, and marketing that builds on itself long-term.

KAISQUARE was founded in Hamburg in 2024 and combines many years of analytics experience from international agency structures with academic depth in data science and market research.

As a part-time lecturer, I teach Bachelor's and Master's students in various modules within the fields of Business, Marketing & Sales, and Human Resources Management. Specifically, I teach subjects such as Quantitative Empirical Research Methods, Empirical Research Project, Data Science & Data Analytics, and Moderation, Mediation, and Negotiation. For all courses, I am responsible for the conceptual design of lectures, the delivery of teaching in person, and the assessment of examination performance. The close connection between teaching and consulting practice ensures that my content is always up-to-date and practice-oriented.

As Senior Manager Data Analytics at Serviceplan Group, I was responsible for data analytics topics for central key accounts. In close collaboration with senior stakeholders, I conceptualized and implemented analytics models, performance measurement frameworks, and dashboard solutions that supported decisions in marketing and media. My responsibilities included ensuring data quality and consistency, providing dashboards and individual ad-hoc reports, and identifying optimization potential. In this role, I combined technical expertise with strategic consulting at the management level.