Freelancer profile translated to English.
Back to original languageAbout Kai
I design high-performing e-commerce and web solutions with a focus on conversion, usability, and scalability. From UX conception to visual implementation, I combine UI design, graphic design, and motion design into consistent digital experiences.
Focus Areas:
- UX Design (User Flows, Wireframes, Prototyping)
- UI Design (Design Systems, Components, Layouts)
- Conversion-optimized E-commerce Design (Shop UX, Product Pages, Funnels, Checkout)
- Responsive & Accessible Web Design (WCAG)
- Motion Design (Lottie Animations, GIFs, Micro-interactions)
Additional Services:
- Art Direction for digital products and campaigns
- Graphic Design (Web Graphics, Meta Ads, Google Ads, Social Media)
- Corporate Design & Print
- Experience & Projects:
- B2B & B2C E-commerce platforms and scalable design systems
- Websites for small and medium-sized businesses
- Performance-oriented campaigns and marketing assets
- Collaboration with international agencies, interdisciplinary teams, and developers
Selected Projects & Clients:
- BMW Master Content (via THE MARCOM ENGINE)
- Ernsting’s family (at Medienwerft)
- HABA Familygroup (at Medienwerft)
- Silvercoin Artworks
- Tischlerei Garlin
- Dierkes Immobilien
Tools, Technologies & Setup:
- Figma, Sketch, Adobe XD, Penpot
- Adobe Photoshop, Illustrator, After Effects
- HTML/CSS, WordPress, VS Code
- Jira, Confluence, FigJam, Miro
- Contentsquare, Lottiefiles
- AI Tools (ChatGPT, Gemini, Seedance, Firefly)
Methods & Collaboration:
- Agile working methods (Scrum, Kanban)
- Interdisciplinary collaboration with stakeholders, product owners, and developers
- Work in national and international, cross-functional teams
- Remote and on-site
German
Native or bilingual
English
Native or bilingual
Can work on-site
Hamburg (up to 50km), Hannover (up to 10km), Bremen (up to 10km), Berlin (up to 10km)
Experience
- Recordbay GmbHFreelance UX/UI Designer & Art Director (Retainer)DIGITAL AND ITFebruary 2026 - Today (4 months)Mönchengladbach, GermanyOngoing support for a digital agency as a freelance UX/UI Designer and Art Director on a retainer basis, focusing on digital products and campaigns.
- Conception and design of UX/UI designs for web-based applications and campaigns
- Development of visual concepts and design solutions for digital touchpoints
- Creation of graphic design and motion design assets for websites, marketing, and performance campaigns
- Support for digital campaigns from concept to visual execution
- Close collaboration with interdisciplinary teams within the agency
Technologies & Tools:UX/UI & Conception: Figma, MiroDesign & Motion: Adobe Photoshop, Illustrator, After EffectsCollaboration: Google Workspace, AsanaAI Tools: Firefly, Gemini - Silvercoin ArtworksUX/UI Design of an E-commerce Platform with Configurator & Checkout for Silvercoin ArtworksARTS AND CRAFTSNovember 2025 - April 2026 (5 months)Conception and design of a B2C e-commerce platform for customizable and limited silver products, focusing on conversion, user guidance, and scalability.
- Development of a holistic UX/UI concept in Figma, including user flows, wireframes, layouts, and design system
- Design of key shop areas such as homepage, product pages, product configurator, checkout, and campaign landing pages
- Optimization of the user journey to reduce drop-offs and increase conversion
- Creation of design assets for website, marketing, and performance campaigns
- Design of print products like certificates of authenticity and promotional flyers for customer loyalty
- Close collaboration with an external developer for platform implementation
Technologies & Tools:Figma, FigJam, Adobe Photoshop, Illustrator - Dierkes ImmobilienRebranding & Corporate Design for Dierkes ImmobilienREAL ESTATEDecember 2025 - April 2026 (4 months)Hannover, GermanyRevision and further development of the brand identity as part of a change of management and rebranding from Robby Dierkes Hausverwaltung to Dierkes Immobilien.
- Adaptation and refinement of the logo, including new typography and color definition
- Development of a unified corporate design for print and digital media
- Design of print products such as business cards, letterheads, company signs, roll-ups, banners, and stickers
- Creation of digital assets like email signatures and social media graphics
- Ensuring a consistent brand presence across all touchpoints
- Close coordination with the client during several feedback and iteration phases
- Conception of the new company website with subsequent implementation in WordPress (project currently in progress)
Technologies & Tools:Adobe Illustrator, Photoshop, Canva Affinity, OnlyOffice, Figma
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Education
- Apprenticeship: Media Designer Digital & Print – Specialization: Conception & VisualizationBerufliche Schule für Medien und Kommunikation2020Innerhalb von 2 1/2 Jahren habe ich meine Ausbildung zum digitalen Mediengestalter an der BMK Hamburg absolviert. Ausbilder war die Medienwerft GmbH.
- Commercial Media AssistantMedienschule Hamburg2016Zu meinem Fachabitur im Bereich Medien und Marketing habe ich zusätzlich eine schulisch Ausbildung zum kaufmännischen Medienassistenten absolviert. Für die berufliche Erfahrung habe ich ein 3 monatiges Praktikum bei Thermaltake Germany GmbH in der Marketing Abteilung absolviert.