Freelancer profile translated to English.

Description

I design and manage transformation paths that combine strategic clarity, offer innovation, and field adoption.

For 10 years, I have been supporting organizations that want to rethink their offers, their processes, or their ways of collaborating to create sustainable value.

Areas of intervention:

Innovation Strategy & Offer Design
Design Thinking
Organizational & Cultural Transformation
Change Management

My approach:combine strategy, design, and collective intelligence to transform ideas into field-proven solutions – testable, actionable, and measurable.

# From vision to experimentation: I help teams decide faster, with meaning and concrete data.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 10km), Strasbourg (up to 30km), Lyon (up to 10km), Marseille (up to 10km), Lille (up to 10km)

AccorHotels
Strategic Design and Offer Innovation
HOSPITALITY
April 2025 - Today (1 year and 4 months)
Issy-les-Moulineaux, France
Context:As part of the launch of an internal consulting firm to support the group's transformation, I assisted in structuring the model and designing an initial study mission on long stays.

Co-construction of the internal firm's positioning and approach: articulating strategy / design / user-centric.
Conducting a market opportunity study for the "long stay" offer:
Market analysis & benchmarking
Formalization of a clear and differentiating value proposition
User journey mapping and business scenario construction
Preparation of the strategic framework and roadmap for field prototyping

Results:
Structured internal consulting model, based on a design + strategic vision
User testing & prototyping approach integrated into the innovation decision-making process
Design Thinking Business Strategy Product Innovation Customer Experience
BNP
Deploying Agility and Accelerating Customer Innovation
BANKING AND INSURANCE
November 2022 - July 2024 (1 year and 8 months)
Levallois-Perret, France
Context:Mission within the European sales department to structure a customer-centric agile model and accelerate the creation of innovative services with business impact.

Organization Design and Field Agility Support
Implementation of a new agile model (backlog, sprint, retrospective) within 5 multidisciplinary teams
Coaching for the adoption of collaborative rituals and mindset
Implementation of adoption KPIs: user feedback, NPS, usage indicators
Customer-Centric Innovative Offer Design
Facilitation of +50 design thinking workshops: value proposition, POC creation, digital strategy, customer journey, sales pitches
Examples of prototypes co-created with the teams
Creation of a new car insurance offer: definition of the value proposition, journey design, prototyping, and field testing (75% adoption).
Design of a new credit offer in Italy: formalization of the value proposition, customer journey storyboard, and deployment roadmap.
Design of a new B2C value proposition: ideation workshops, POC formalization (customer journey + sales pitch)
Actionable CSR sales pitch: co-design of a unified argument between sales and CSR teams, tested in the field (12 salespeople trained, 3 contracts signed)
Pan-European digital strategy diagnosis and design: analysis of the existing strategy and co-construction of a unified target (journey, tools, messages) with local teams, prioritized roadmap
Europe brokers workshops: cross-functional alignment and prioritization of issues with local teams
Results:
2 MVPs tested in less than 8 weeks, incorporating customer feedback
Direct contribution to internal skill development in innovation and user empathy.
Design Thinking Agile at Scale Agile Transformation Product Innovation Organizational Design
Naos
Deploying SAP S/4 and Supporting Field Teams
HEALTH AND WELLNESS
January 2025 - May 2025 (4 months)
Aix-en-Provence, France
Definition of change management strategy implementation
Preparation and facilitation of impact analysis workshops
Implementation of communication and training actions
Change Management Training Communication SAP S/4 HANA Digital Transformation