Katia M.

Responsible for the visual communication and graphic design of the brands I work for:

• Trentotto

• Oddos design

• 1plusUn

• I Log You

• Cinquième dimension (CB News, Stratégies, Côté Maison, Cosmétiquemag, ...etc.)

I create for them:

_ The design of their print/webdesign communication materials (posters, store signage, website updates on Wordpress, graphic charter, trend boards, presentation brochures, Keynote or Powerpoint presentations, photoshop montages, specific materials for their events, ...etc.)

_ Their e-mailing campaigns on Mailerlite, Actito, ActiveMailer, NP6 or Mailchimp

_ The creation, management, and deployment of content strategy

_ Automation workflows for campaigns

_ Lead acquisition: design and launch of personalized landing pages

_Graphic design of print/web communication materials

_Needs analysis and implementation of appropriate levers

_Creation, management, and deployment of content strategy

_Development and dissemination of the brand's marketing message around its multi-channel digital offering (brand content, classic display, social networks, ...).

_ Automation: implementation, tool management, templating processes, and campaign personalization

_Lead acquisition: design and launch of personalized landing pages

_Influencer marketing: definition and creation of a community of female influencers

_Acquisition mechanics through contests (CRM SPREAD)

_Coordination of IT and PR service providers

I participate in the overall design of Add+'s commercial internet/intranet platforms.

I am responsible for the creation, management, and deployment of the new content strategy & publication process. I participate in the development and dissemination of the brand's marketing message around its multi-channel digital offering (brand content, classic display, ...).

GRAPHIC DESIGN

• Design, creation: visual identity, publishing, promotion, catalog and e-shop web design, online and offline communication tools for the brand and the group.

• Project management: writing needs assessments and functional specifications, coordinating various stakeholders and collaborators, writing specifications and reports, managing schedules.

DIGITAL MARKETING

• Analyzes Web trends (audiences, market analysis, usage, technologies, and advertising benchmark).

• I participate in the development and dissemination of the brand's marketing message around its digital offering (brand content, Mobile, classic display, ...).

• I contribute to the construction of the Web Marketing Plan.

• I manage social networks.

• I manage the PR agency.