Freelancer profile translated to English.

Description

Short Profile

Marketing Power for Your Business

Your Marketing and Communications Professional for the successful conception and implementation of international marketing and communication campaigns in the B2B and B2C sectors. International Team Leader - Building and leading international (including virtual teams)

 Your Implementation Manager, when things take longer and time is short

 Your Team Motivator, to get the best out of your teams

 Your Solution Joker, when things get difficult

 Your "Language Talent", to bring all experts to one table

 Your Channel Expert for Pole Position

 Your "Quota Queen" in Time & Budget

 Your Marketing Turbo with Heart and Mind

Project and Campaign Management with international project teams =30 people. All media, all channels (online, offline, print, event, app, film, social media, roadshows, events, co-creation); Board Consulting, Management Consulting; Positioning Consulting, Brand Management, Internal Communication, External Communication, Storytelling, Social Media, Trade Fairs, Customer Events (analog and digital), Marketing Services, Tools, KPIs, Project Management etc.

Industry field of expertise

Languages

German
Native or bilingual
English
Fluent
French
Conversational
Italian
Conversational
German
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

München (up to 50km), Stuttgart (up to 50km), Nürnberg (up to 50km), Frankfurt am Main (up to 50km), Mainz (up to 50km)

Webasto Customized & Lifecycle Solutions
Global Director Marketing & External Communications
AUTOMOBILE
April 2021 - January 2025 (3 years and 10 months)
München, Germany
Global Director Marketing & External Communications / Webasto Customized & Lifecycle Solutions, Gilching; Transforming products & solutions into Customer Journeys (4 teams) following the company's growth ambitions. Align global messages and storytelling to create and foster Brand awareness among existing and potential customers (B2B & B2C) and position the company as a sustainable supplier; Definition of KPIs, Continuous tracking and analysis of customer feedback using CRM, Customer Surveys, and Loyalty Programs etc.; Implementing of messages via an Online Magazine, Press Releases, Social Media, Tradeshows, Websites, Events, Podcasts, Videos etc.; Budget responsibility: 7 Mio €
Mobilversichert
Head of Marketing & Sales
BANKING AND INSURANCE
September 2020 - March 2021 (7 months)
München, Germany
Leading all sales and marketing activities for the German market for
SaaS/Insurance/Broker (B2B). Budget responsibility
We4impact
Start-Up Consulting - from Zero to Hero
CONSULTING AND AUDITS
January 2019 - Today (7 years and 5 months)
München, Germany
Classic consulting for founders - from branding and business equipment and company positioning to presentation consulting and social media presence - starter package for founders.
https://we4impact.com/
Branding Positioning Strategy Social Media Storytelling Conception Content Marketing Digital Communication

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Diploma in Political Science
Philipps University Marburg
1995
Studiengang Politikwissenschaften mit Nebenfächern Recht und Kommunikationswissenschaften. Doppelstudium mit Rechtswissenschaften. Auslandsjahr/Studienjahr in Frankreich als Erasmus Stipendiatin.

Press Relations Compact
Haufe Akademie
2024

Marketing Consultant

Jutta B.

Experienced Marketer, Communicator, Team Lead

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