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Justus WegnerJW

Justus Wegner

Fractional / Interim Head of Sales B2B

€750/day
Berlin, DE
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Justus

I support B2B companies in building pipeline and systematically closing deals that have been in the pipeline longer than planned.

My approach is pragmatic and results-oriented – with a focus on deal execution, sales structure, and measurable sales results.
  • German

    Native or bilingual

  • English

    Fluent

Can work on-site
Berlin (up to 50km)

Experience

  • YAS.life Consulting GmbH
    Head of Sales
    BANKING AND INSURANCE
    July 2024 - Today (1 year and 11 months)
    Berlin, Germany
    Mandate: Building a scalable B2B sales organization and managing the entire sales department.

    Development & Implementation of all sales structures (Inbound/Outbound, Processes, KPIs)

    Scaling the sales team and responsibility for revenue development

    Selection, monitoring, and optimization of sales and lead channels

    Optimization of onboarding and development of efficient sales workflows

    Leading the sales team, including coaching & development

    Acquisition, proposal processes, and negotiation with new clients

    Direct reporting line to management
    P&L
    Building a scalable B2B sales structure (Inbound & Outbound) Introduction of KPI & Forecasting Logic CRM Setup & Reporting (HubSpot / Pipedrive)
  • LohnDialog Abrechnungs GmbH
    Sales Director
    June 2023 - July 2024 (1 year and 1 month)
    Mandate: Responsibility for national sales, building scalable processes, and increasing B2B revenue.

    Management of the Sales, Onboarding, and Account Management departments

    Development and implementation of a new outbound process for new customer acquisition

    Introduction and optimization of KPI and reporting structures for increased transparency & forecasting

    Improvement of onboarding and service processes → higher customer satisfaction & lower churn

    Conception and implementation of internal digitalization measures for process optimization

    Negotiation with clients and direct reporting line to management
    P&L
  • Spacebase GmbH
    Head of Sales
    August 2022 - December 2022 (4 months)
    Mandate: Complete rebuilding of the entire Sales and Key Account department in a fast-growing environment.

    Management of the entire sales department, including recruiting & coaching the 6-member team

    Building the complete sales process (Lead Generation → Qualification → Closing → Key Account)

    Development and implementation of a sales & marketing plan to increase pipeline

    Responsible for lead generation measures, including identification of new channels

    Cold calling, contract negotiations & key account management

    Direct reporting line to CEO
    P&L

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Education

  • Cimdata Media Academy Berlin
    2009
  • Bergen Community

Skill set

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