About Justin
As a creative director with a strategic foundation in neuromarketing and evolutionary psychology, I bring a unique blend of academic insight, hands-on experience, and creative vision to the table. With a history of delivering high-quality visuals and engaging narratives for top-tier clients like Airbnb, NATO, and LEGO, I excel in orchestrating 360° marketing campaigns that resonate deeply with audiences. My passion for synthesizing strategy and creativity drives me to craft innovative concepts that not only spark conversation but also lead to transformative solutions. In a world where creativity is often commoditized, I strive to bridge the gap by understanding brands and their audiences, creating meaningful dialogues that stand out in today's competitive market.
Dutch
Native or bilingual
French
Native or bilingual
English
Fluent
German
Conversational
Can work on-site
Antwerpen (up to 50km), Arrondissement Gent (up to 100km), Amsterdam (up to 50km), Rijsel (up to 50km), Brussel (up to 50km)
Experience
- Sylvester TV - Video - EventsSenior Art DirectorFILM AND AVApril 2022 - Today (4 years and 4 months)As an Art Director, I am responsible for the branding and conceptualisation of events.From the start I help define the creative and visual direction of the events. Once the visual identity is developed and agreed upon by all parties, I am responsible for the creation of the visuals during the event and the promotion of the event:- Event Branding- Event Concept- Promo Visuals- Event Visuals- Video Animation- Video Presentation- Scenography- Aftermovie- Motion Design
- The Parlor - Persuasive CommunicationFounder/ Creative DirectorFILM AND AVOctober 2017 - Today (8 years and 10 months)BelgiumAt The Parlor, we read the room — decoding human instinct with psychology, scanning culture with precision, and turning insight into ideas that spark conversation.Safe is invisible. Loud is cheap. Resonant is rare. We aim for resonance — the kind of work that feels inevitable, because it hits the nerve of the moment.Our formula is lean and mean: evolutionary psychology × cultural intelligence × sharp creativity. The result? Work that conquers hearts, earns attention, and drives meaningful change.Our work takes shape as:
- Content strategy & production that earns attention.
- Video & campaigns that resonate, not just shout.
- Branding & storytelling wired into culture.
- 87secondsSenior Art DirectorFILM AND AVSeptember 2021 - December 2021 (3 months)87seconds is an international creative production company specializing in video content, campaigns, and digital storytelling. With offices in Brussels, Paris, Lyon, Geneva, and Amsterdam, the agency works with leading brands and institutions to create high-quality audiovisual productions — from animated explainers and corporate films to large-scale campaign videos.I worked at 87seconds as an Art Director, where I was responsible for concept development, visual direction, and storytelling across various projects. My role involved translating strategic insights into engaging visual narratives, ensuring both creative excellence and brand coherence across all productions.
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Education
- Master's degree, Communication and Media StudiesGhent University2016Master's degree, Communication and Media Studies
- Bachelor of Science in Political ScienceGhent University2014Bachelor's degree, Political & Social Sciences