Freelancer profile translated to English.

Description

I began my career in 2006 as a creative at Publicis Groupe Media, an experience that allowed me to grasp communication strategies in their entirety, from insights to concept to dissemination.

In 2012, I joined Joule, a WPP group agency specializing in mobile. As Digital Creative Director, I supported the group's brands in transforming their business and communication ecosystems.

The following year, in 2013, I took over the digital department of the Young & Rubicam agency for the brands Volvic, Danette, Aoste, Leerdammer, Opel, and Meccano.

In 2014, I ventured into entrepreneurship by creating Real Mad, a digital communication strategy consulting agency, which evolved to become Hardi, specializing in content production for brands.

In 2019, an unexpected event marked a turning point: Hardi's premises were destroyed by a gas explosion in the 9th arrondissement of Paris. I decided to start over from scratch.

In 2020, after many fruitful collaborations with Gilles Feuermann, we decided to officially partner to found Stretch Club.

Since 2023, I have been focused on mastering new artificial intelligence tools and supporting my clients in their digital transformation.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km), Rouen (up to 50km), Caen (up to 50km), Le Havre (up to 50km)

StretchClub
CO-FOUNDER - Art Director
January 2021 - March 2025 (4 years and 2 months)
Paris, France
A hybrid structure combining branding, production, and digital innovation, Stretch Club was conceived as a space for exploration where content creation meets new technologies. Development of brand strategies, design of digital campaigns, and production of engaging formats, with an agile and experimental approach. A studio designed to push the boundaries of creation and offer impactful visual experiences, adapted to new uses and platforms.
HARDI
Founder / Creative Director
May 2013 - February 2019 (5 years and 9 months)
Paris, France
Founder and creative director at RealMad from 2013 to 2019, a communication agency specializing in creative content production and digital strategy. Defining the agency's creative vision, overseeing all creative projects for our clients, while developing tailor-made solutions to meet their branding, content, and advertising campaign needs.
Young & Rubicam
Art Director
November 2012 - May 2013 (6 months)
Paris, France
Creation of the digital department at Young & Rubicam agency. Design/creation for the brands Volvic, Danette, Aoste, Leerdammer, Opel, and Meccano.