Freelancer profile translated to English.

Description

SEO Consultant in Lille. Former executive.

I use referencing and digital marketing levers to develop my clients' business.

As a former SME executive, I understand the issues of return on investment and the lack of time one can have to develop their visibility.

After achieving significant results in my real estate agencies through referencing and marketing (+20% turnover, ++ prospect confidence), I decided to change careers.

Today, I support SMEs in their visibility and business development.

Work Method

- Technical SEO Audit

- Semantic SEO Audit

- Working on your message in relation to your target audience

- SEO Competitive Analysis

- Optimized content writing

- Business-oriented content creation

- Link building campaigns

- Conversion setup in Tag Manager and GA4

My Values

- Limit unnecessary actions

- Favor profitable acquisition channels

- Prioritize to obtain results as soon as possible

- Take into account your company's situation and make the right strategic choices

Industry field of expertise

Languages

French
Native or bilingual
English
Conversational

Workplace preferences

Can work on-site

Lille (up to 50km), Paris (up to 10km), Bruxelles (up to 10km), Amiens (up to 10km), Arras (up to 10km)

PRAGMEA
SEO Consultant - SEA Consultant
DIGITAL AND IT
October 2024 - September 2025 (11 months)
Lille, France
B2B SEO at Pragmea - SEA

🏆 + 100% of keywords ranked in the top 10

🎯 50k in turnover generated with SEA (2k Ads budget spent)

💵 Reached the top 10 for important business keywords

B2B Natural Referencing
SEO Audit (technical + semantic)
Competitor analysis
Keyword planning
*Business-orientedweb content creation
On-site optimization (performance, HTML tags, internal linking, UX) and optimization
Setup of monitoring and reporting with SEO tools: Google Analytics, Search Console, Sistrix.
B2B Paid Referencing SEA
Campaign setup
Conversion setup
Campaign monitoring
Key Results and Deliverables
Keyword roadmap and optimized web writing briefs
Business page templates + silo linking plan
Progressive and measured link building campaign
KPI dashboards and management routines

Scope covered: complete technical audit, semantic audit, digital marketing applied to B2B, skills development for teams.
Web Writing WordPress SEO Link Building Content Strategy B2B SEO
Justin Pennel
E-commerce Website Development
E-COMMERCE
October 2023 - October 2024 (1 year)
Lille, France
Actions
Development on WordPress of a WooCommerce e-commerce site
Launch and payment setup
Choice and setup of conversions
Tag Manager setup
Google Analytics 4 setup
Training
Accelerated SEO training
Google Analytics 4 certifications
Google Ads certifications
Google Data Analysis certifications
SEO Strategy SEO Writing E-commerce SEO WordPress Website Creation Natural Referencing
ERA immobilier Armentières
Manager - Marketing Development
REAL ESTATE
January 2020 - October 2023 (3 years and 9 months)
Armentières, France
Executive - Real Estate SEO
🏆 10k monthly turnover thanks to referencing (20% increase)

🎯 8 additional estimates/month

💵 Top 2-3 on Google Business Profile for the most profitable keyword "Real estate agency + area"

Local Real Estate Referencing:
Google Business Profile optimization
Google Business Profile listing management
Customer review generation
Customer review management
SEO on the website
SEO article writing
Listing text optimization
Implementation of a writing process for listings
📢 Physical / Digital Campaigns
Website traffic generation with physical media
Event organization to generate traffic and awareness
Google Ads Campaigns
Increase online estimate requests with Google Ads
Monitoring of contact handling by teams
Business Development
estimation tunnel → appointment → mandate, CRM tracking, automated follow-up.
Team SEO training (local referencing)
Team Training
Training development
Training delivery with teams
Local Referencing Event Management Google Business Profile Google Ads SEA Business Management

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Signup to reveal

MBA MCI
Devinci Executive Education
2025
MBA MCI
BTS Real Estate Professions
GRETA
2018
BTS Professions Immobilières

Check out Justin's education

MBA MCI - Marketing Communication Innovation
Devinci Executive Education
2025
Webmarketing Strategy Natural Referencing Communication Strategy Advertising Campaign Management Local Referencing SEO Link Building Content Creation Content Strategy SEA Marketing
Google Ads Certification
Google Skillshop
2024
Conversion Optimization SEA Campaign Monitoring Definition and Monitoring of Indicators (KPI) SEA Campaign Setup Keyword Research Google Ads Campaign

Justin's certifications are only visible to Malt Community members

Justin Pennel

SEO Consultant Lille | SMEs & B2B | Referencing

About Justin

SEO Consultant in Lille. Former executive.

Work Method

My Values

Experience

B2B SEO at Pragmea - SEA

B2B Natural Referencing

B2B Paid Referencing SEA

Key Results and Deliverables

Actions

Training

Executive - Real Estate SEO

Local Real Estate Referencing:

SEO on the website

📢 Physical / Digital Campaigns

Google Ads Campaigns

Business Development

Team Training

Recommendations

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Education

Certifications

Skill set

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