About Justine
French
Native or bilingual
English
Fluent
Experience
- ParentaissanceBrand Strategy and IdentityE-COMMERCEOctober 2021 - November 2021 (1 month)Strategy and brand identity for Parentaissance, a concierge service for postpartum support + e-commerce site for selling associated products.Strategy: Positioning Definition - Brand Values - Mission - Ideal Client Definition - Tone of Voice - Competitive AnalysisVisual Identity: Logo Suite - Color Palette - Typographic Selection - Brand Guidelines - Brand Board
- Intrépide StudioE-commerce Site CreationE-COMMERCEOctober 2021 - November 2021 (1 month)Creation of the e-commerce site for Intrépide Studio, a brand of inclusive & gender-neutral clothing. Web design & development on Shopify.https://intrepide-studio.fr/
- OrphéeBrand Strategy and IdentityE-COMMERCEJuly 2021 - August 2021 (1 month)Strategy and brand identity for Orphée, an educational alarm clock for children, respectful of the child's rhythm and the planet.Strategy: Positioning Definition - Brand Values - Mission - Ideal Client Definition - Tone of Voice - Competitive AnalysisVisual Identity: Logo Suite - Color Palette - Typographic Selection - Brand Guidelines - Brand Board - Instagram Post & Story Templates - Ulule campaign visuals
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Education
- Master's in Digital Art DirectionECV Digital2019
- Bachelor's in Graphic DesignECV - School of Visual Communication2017