Freelancer profile translated to English.
Back to original languageAbout Justine
MARKETING AND COMMUNICATION PROJECT MANAGEMENT / MARKETING EMAILS
With over 9 years of experience in marketing and communication, including 7 years in the demanding and creative world of **Disneyland Paris**, I can assist you with:
🤝 360 Digital Communication (strategy and operational)
👀 Marketing Emails
I have supported over 16 clients (tourism, health, e-commerce, associations...) with **2 objectives**:
Structure their communication and highlight their unique selling points to attract & retain your audience.
With me, your projects come to life with creativity, rigor, and infectious energy!
Missions
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1️⃣ 360 Digital Communication
- Audit: vision, messaging, customer journey, communication channels, reputation, areas for improvement...
- Communication strategy: CRM emailings, social media, customer journey, website...
- Community Building: strategy, ambassador search, community management...
- Content creation
- Vendor coordination
2️⃣ CRM Marketing Emails
- Strategy for automated email sequences (welcome, reactivation, post-purchase...) and newsletters (e-commerce, tourism, associations...)
- Copywriting
- Newsletter & automated email creation
- Design
Tools: Brevo, Mailjet, Hubspot
3️⃣ Social Media Management & Community Management
- Social media content strategy (Instagram, Facebook, LinkedIn)
- Creative briefs for graphic designers and photographers
- Coordination of your community managers
- Social media video editing: Instagram Reels, TikTok, YouTube Shorts.
- Community moderation: comments and DMs
- Competitive intelligence and market analysis
- Ads campaigns (Facebook & Instagram Ads)
- Influencer management & partnerships
Let's talk about your projects!
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- PARIS NEWDANCE ELLES DANSENTCommunication & Partnerships OfficerHEALTH AND WELLNESSDecember 2025 - Today (6 months)Paris, FranceAs a communication officer, I define and implement the communication strategy for the association Elles Dansent, which supports people affected by cancer through adapted dance.Definition of the annual 360 communication plan, project management (Octobre Rose, partner events...), brand partnerships (Sezane, Axa, Caroll...), creation of digital graphic materials and content, social media management, partnership prospecting, newsletter and post writing, CRM management...
- Fibrome Info FranceSocial Media Manager & Communication StrategyHEALTH AND WELLNESSJune 2025 - Today (1 year)Paris, FranceAn association in the health sector wanted to revise its communication, social media, and partnership strategy.Objectives:➡️ Increase patient engagement on social media➡️ Become the reference in its field for institutions, doctors, and partners➡️ Increase memberships and donationsMissions:- Overhaul the overall communication strategy (objectives, missions, messages, targets, partnerships...)- Creation of a Social Media strategy + graphic charter- Social media management (creation of REELS, posts, carousels, stories)- Manage marketing projects (website redesign, partnerships, association's 15th-anniversary strategy...)
- Disneyland ParisMarketing Officer Social Media & CRMENTERTAINMENT AND LEISURENovember 2018 - April 2025 (6 years and 5 months)Paris, France↳ Management and implementation of annual acquisition, loyalty, and customer reactivation strategies (email, social media, ads, partnerships, media...)↳ Project management: defining objectives, creating communication plans, budget management, coordination with internal and external teams, launch, performance analysis↳ Editorial strategy and creation of marketing emails: defining strategic objectives, creating messages and templates, art direction, A/B testing, optimizations...↳ Social Media Management & Community Management for the Instagram account @disneylandpassdlp (120K followers) and Facebook (94K followers) and creation of social media content (video shooting and editing, posts, stories, live...)↳ KPI analysis and optimizations↳ Management of an apprentice and several internsProject examples:- Launch strategy for a new Annual Pass range: Team coordination over 18 months, redesign of editorial strategy and marketing materials, adherence to deadlines and allocated budget, content creation.- Leading the communication plan for the reopening of the Disneyland Hotel (5 stars)- Redesign of a monthly newsletter: strategy definition, briefing internal teams and creative agency, development of a retro-planning, budget monitoring, writing.- Instagram account launch: communication strategy definition, content creation (REELS shooting, visual creation, carousels, stories...), coordination with creative, legal, and marketing teams.Tools used:▪️ Internal emailing creation solution, Brevo▪️ Project organization: Notion, whimsical, excel, Planner...▪️ Photoshop / Canva▪️ Capcut, Inshot▪️ Microsoft Suite: Planner / Teams / Sharepoint
Reviews
Anne-Louise
GBS LE BIGNON
Reviewed on 10/8/2024
Excellent support on email scenarios and emails to create. Although she was not familiar with my company's sector, she was able to research and provide essential email templates for our emailing strategy. Thank you Justine for your deliverables and the time you dedicated.
Nicolas
NG Apps
Reviewed on 10/2/2024
I am very satisfied with the templates created by Justine on Brevo, professional design, content very well written and thought out based on the commercial strategy and target profiling. The implementation of several alternative versions on subsets of our prospect list allowed us to determine the most suitable parameters. In short, a good start to an email campaign offering us a good foundation for the future.
Recommendations
SA
LR
+1
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Education
- Meta Certified Community Manager, Community ManagementMeta2022Meta Certified Community Manager, Community Management
- Master Manager of Marketing and Communication, Marketing / Digital Communication ManagementECS (European Communication School)2018Master Manager du marketing et de la Communication, Management Marketing / Communication