Freelancer profile translated to English.

Description

Expert in E-commerce & Digital Experience from the luxury sector (beauty & fashion). I help brands create differentiating digital customer experiences, designed to engage, convert, and retain - far beyond a simple e-commerce site.

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual
Spanish
Basic

Workplace preferences

Can work on-site

Paris (up to 50km)

LOUIS VUITTON
Digital Merchandiser
July 2025 - Today (11 months)
Paris, France
• • Managed the e-merchandising strategy for 7 product categories (accessories, footwear, ready-to-wear, high jewelry, watches, perfumes & beauty)
• • Analyzed business performance (weekly/monthly) and implemented action plans
• • Managed forecasts
• • Implemented product launches, cross-category collections, and managed priorities across 15 sites
• • Led the Holiday 2025 campaign: animation plan, gift guide, coordination with supply, CRM, media, SEO, and operations teams
• • Supported markets, customer service, and monitored local initiatives
• • Managed an apprentice
BERLUTI
E-commerce Manager
July 2024 - June 2025 (11 months)
Paris, France
• • Designed and deployed the e-merchandising strategy (redesigned key site pages and repositioned the online product offering to enhance brand identity and support business objectives).
• • Managed external service providers and budget monitoring
• • Analyzed KPIs & business reporting to top management
CHANEL SAS - GDS Chanel.com
E-commerce Project Manager
LUXURY GOODS
July 2021 - June 2024 (2 years and 11 months)
Paris, France
• • Led 360° digital campaigns for "Chanel Beauty" in 60 markets (average of 50 campaigns/year with local adaptation).
• • Deployed new strategic digital services (omnichannel services, VTO, immersive beauty lookbook)
• • Managed experiential projects for launches and key commercial periods (gift finder, immersive games, augmented reality).
• • Defined, coordinated, and monitored development with internal teams (Artistic Direction, marketing, media, CRM, markets) and external agencies.
• • Managed budget and planning
• • Managed E-shop sites (defined product assortment and campaigns, optimized customer journey)
• • Managed 2 people