Freelancer profile translated to English.
Back to original languageAbout Justine
Is your product truly understood by your users?
Since 2020, I've been helping startups and scale-ups improve their user experience through content, combining UX writing and Content Ops.
Today, I focus on a simple goal:
👉 make products clearer, more intuitive, and more effective at every stage of the user journey.
I get involved from the design phase right through to continuous optimization:
- UX writing (onboarding, microcopy, empty states, errors, CTAs)
- Design of user journeys focused on activation and engagement
- Structuring and implementing editorial processes (Content Ops)
- Close collaboration with Product Designers and product teams
- Integration of AI tools (Claude, Dust, etc.) into content production workflows
- Training teams on UX writing fundamentals
Launching a product or looking to improve your existing journeys? I'll guide you from concept to implementation.
References: Scaleway, Akeneo, Shine, Amazon, Mercateam, Gmelius, Heyteam (and others)
Advanced English (C1)
French
Native or bilingual
English
Fluent
Can work on-site
Nantes (up to 10km)
Experience
- RCAContent Ops & UX writerSOFTWARE PUBLISHINGSeptember 2025 - Today (11 months)Nantes, FranceRCA is a software publisher for chartered accountants and their clients.Main responsibilities:- Structuring content processes for the Product department.- Training teams on UX writing best practices, particularly the "Content first" approach.- Implementing a Content System usable by our AI tools (Dust, Claude).
- ScalewayUX writerTELECOMMUNICATIONSFebruary 2023 - July 2025 (2 years and 5 months)Paris, FranceScaleway is a French cloud provider offering infrastructure with a strong focus on AI workloads.Main responsibilities:- Designing the content for the Scaleway interface, in collaboration with Product Designers, Tech Writers, PMs, and developers.- Improving the user experience of the interface, particularly in "Core" journeys (registration, onboarding, account management, billing, etc.).- Improving the user experience on the documentation site, in collaboration with Tech Writers.
- ShineCopywriterBANKING AND INSURANCEJuly 2022 - July 2024 (1 year and 11 months)Nantes, FranceShine is a French fintech company offering a professional account and administrative and financial management tools for freelancers and small businesses.For one year, I produced educational content for the Copilot blog. This is a major acquisition channel for Shine, educating freelancers on legal, tax, and administrative topics.
Reviews
Eva
Vendredi Society
Reviewed on 12/20/2021
Justine is very serious and we are truly delighted with the work done. She is an expert in her field, who masters her process perfectly and takes care of each of her deliverables.
We highly recommend Justine.
B
Blandine
Boucoupsy
Reviewed on 6/27/2021
Justine helped us rework the onboarding for our online software. Very good understanding of the issues, our positioning, our value proposition, and the difficulties encountered by our users.
The proposed onboarding was very effective: we went from less than 10% of new users seeing the interesting pages to almost 100%!
Thank you!
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Education
- International Business DevelopmentIdrac Business School2018Master obtenu en alternance Stratégies de développement, gestion des parties prenantes, négociation, marketing, management. Cours de spécialité "international" dispensés en anglais
Certifications
- CopywritingLivementor2020
- The Fundamentals of Digital MarketingGoogle2019