Freelancer profile translated to English.

Description

With over 7 years of experience in agri-food marketing, I have developed strong expertise in brand management, product innovation, and 360° communication. Dynamic and collaborative, I enjoy managing cross-functional projects and contributing to brand growth.

Languages

French
Native or bilingual

Workplace preferences

Can work on-site

Pau (up to 50km)

Agamea Communication
Marketing Consultant
PRESS AND MEDIA
June 2025 - Today (1 year and 2 months)
64000 Pau, France
Ad hoc missions for various local clients: brand creation and rebranding - construction of marketing and communication strategies.
Project Management Communication Plan Implementation Strategic and Operational Marketing Social Media Strategy
OGEU GROUPE
Product Manager
AGRICULTURE
September 2024 - June 2025 (9 months)
Pau, France
Product Manager for waters and soft drinks
Brands: Quézac, Ogeu, Plancoët, Lutécia, Sainte-Baume
Supermarkets and HRI channels in France

Missions:
- Define and recommend brand marketing plans
- Participate in the rebranding of the Quézac brand (consumer testing, coordination with internal teams...)
- Analyze monthly brand and market performance (Circana panel analysis + internal data) + define action plans
- Manage brand innovation strategy: develop and deploy innovations in collaboration with all internal departments (7 innovations)
- Manage packaging evolutions and developments (new graphic identities for Ogeu limonade and Lutécia)
- Create and deploy brand communication and activation plan (VOL campaign, urban advertising, social media, HRI events...) with various agencies
- Manage marketing budget (€1.6M)
- Supervise an assistant product manager
Branding Strategic and Operational Marketing Performance Analysis and Reporting Communication Plan Implementation Marketing Project Management
AREA Nouvelle-Aquitaine
Project Manager
February 2023 - October 2023 (8 months)
Bordeaux, France
• - Develop the collective brand "Produit en Nouvelle Aquitaine"
• - Manage relationships with members and develop memberships (meetings with manufacturers)
• - Carry out actions related to purchasing (organization of purchasing clubs and webinars for members)

Check out Justine's experience

Be the first to recommend Justine

Help this freelancer shine by sharing your experience working together.

Agatha Frydrych

Backend Java Software Engineer

4.7

(3)

Baptiste Duhen

Fullstack developer

4.6

(4)

Amed Hamou

Senior Lead Developer

(2)

Audrey Champion

Web developer

4.3

(3)

Signup to reveal

English Advanced Training
NEWDEAL INSTITUT
2024
Score TOEIC : Niveau B2
Master in Marketing and Communication
IAE Toulouse, School of Management of University Toulouse 1
2015

Check out Justine's education

Marketing Consultant

Justine Senetaire

Marketing Consultant / Product Manager

About Justine

Experience

Recommendations

These freelancer profiles also match your criteria

Education

Skill set

Categories