Justine Robert

I am Justine, a Social Media Strategist & Content Creator, specializing in the tourism, hospitality, and lifestyle sectors.

For over 9 years, I have been helping French and international brands define social media strategies that enhance their brand image, develop their desirability, and create lasting connections with their audiences.

For over 3 years, I have been collaborating with the Global Social Media Premium, Midscale, and Economy teams at Accor. Over the years, I have supported several brands within the group, including Pullman, Mövenpick, Swissôtel, Novotel, Mercure, ibis, ibis Styles, ibis budget, TRIBE, Handwritten Collection, greet, and most recently JO&JOE.

I primarily focus on consulting and strategic management missions:

Social Media Strategy

Brand & Content Strategy

Social Media Campaign Strategy

Creator & Influence Marketing

Social Ads

Performance Analysis & Recommendations

Team Support and Management

Additionally, I create photo, video, and drone content for tourism companies and hotels looking to enrich their communication with premium visuals designed for social media.

Before becoming a freelancer, I worked in an agency specializing in representing tourist destinations and in a travel startup, where I supported destinations like Singapore, Mauritius, Japan, Croatia, Sri Lanka, New Caledonia, and Philadelphia.

Today, I work with hotel groups, independent hotels, tourist destinations, and travel-related brands, both in France and internationally.

Looking for a strategic partner to develop your social media presence or support the launch of a brand, hotel, or campaign? Let's discuss your project.