Freelancer profile translated to English.
Back to original languageAbout Justine
🎯 4 years spent at the heart of Brevo (formerly Sendinblue).
Today, I leverage this unique expertise within the editor to drive your company's growth.
As an expert in CRM and Marketing Automation, I help brands and companies structure their data strategy, maximize deliverability, and generate predictable revenue.
🛠️ MY AREAS OF EXPERTISE:
- CRM Audit & Strategy: Analysis of your database, mapping and architecture of your data. Analysis of your acquisition, conversion, and retention funnels.
- Marketing Automation (Brevo): Design and integration of complex scenarios (Abandoned Cart, Welcome Sequence, Re-engagement, Lead Nurturing, Scoring).
- Performance Analysis & Optimization: Analysis of your key indicators (KPIs), implementation of A/B testing (subjects, content, timing), and continuous optimization to maximize campaign ROI.
- Training & Empowerment: Skill-building sessions for your teams on the Brevo tool.
⚙️ TECHNICAL STACK:
Brevo (Expert), Hubspot, Shopify, WordPress, etc...
💬 Have a project to migrate to Brevo or optimize your campaigns and workflows? Let's discuss it, I usually respond in under 2 hours.
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km)
Experience
- Brevo CRMTeam Leader Customer SuccessSOFTWARE PUBLISHINGMay 2022 - April 2026 (3 years and 11 months)Paris, France
- Structuring and managing omnichannel CRM strategies (email, SMS, automation)
- Audit and optimization of e-commerce funnels (acquisition → conversion → retention)
- Implementation of automated scenarios (welcome flows, abandoned cart, winback, lifecycle)
- CRM performance optimization: open rates, CTR, conversion, LTV
- Definition of advanced segmentation strategies (RFM, behavioral)
- Supporting e-commerce clients in their growth (upsell, cross-sell, loyalty)
- Management and skill development of a customer success team focused on customer performance
- Freelance - Publicis GroupeMarketing & CRMCONSULTING AND AUDITSSeptember 2021 - April 2022 (7 months)Paris, France
- Definition of digital acquisition strategies (Paid Media + CRM)
- Implementation of conversion funnels (landing pages + nurturing)
- Creation of automated lead nurturing scenarios
- Marketing/sales alignment via CRM
- Optimization of acquisition cost (CAC) and campaign ROI
- LacosteE-Merchandiser EuropeRETAIL (SMALL BUSINESS)July 2020 - July 2021 (1 year)Paris, France
- Management of e-commerce performance
- Analysis of customer journey and UX/CRM optimization
- CRM & e-commerce coordination (sales campaigns)
- Monitoring of business KPIs and data-driven recommendations
- Management of multi-country digital projects
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Education
- Master of MarketingAudencia Business School2018Master of Marketing
- Master of International BusinessMaster of International Business
Certifications
- Brevo CertificationsGoogle2022
- Google CertificationsGoogle2019