Justine Renault

As a freelance graphic designer for Tactique Collectif Stratégique, I regularly designed and deployed various communication materials for the leaders of VSEs/SMEs. I created impactful advertising campaigns, structured and coherent activity reports, and promotional flyers for training courses, respecting the association's graphic universe. My work involved visually translating Tactique's commitment, professionalism, and approachability, combining impact, readability, and dynamism. I integrated content, text, visuals, and data, optimized layouts in InDesign or Illustrator, and ensured that each material highlighted the association's mission and values, while capturing the attention of entrepreneurs and strengthening the collective's visibility.

For this project, I designed a modern, coherent, and vibrant visual identity for an independent coach-trainer specializing in posture, communication, and team cohesion. I developed an attractive, differentiating, and authentic brand image, reflecting her values of humanity, kindness, and boldness, while enhancing her visibility and impact with her professional community. The identity I created, warm and bright, was based on an energetic color palette and harmonized communication materials to showcase her expertise, attract new clients, and build lasting audience loyalty.

I designed the visual identity for a training organization dedicated to independent trainers, aiming to translate its committed and differentiating positioning into a clear, dynamic, and memorable graphic universe. My work involved developing a militant yet accessible identity, built around strong colors (blue, yellow, orange) and symbols of empowerment, such as the loudspeaker. This creation helped enhance the brand, increase its visibility, and fully support its mission: to help trainers structure their business, gain autonomy, and make a sustainable living from their passion.