Freelancer profile translated to English.
Back to original languageAbout Justine
With several years of experience in digital marketing, CRM animation, and 360 project management in various environments (start-up, SME, scale-up, retail, luxury), I now wish to leverage my ability to design and implement communication strategies, coordinate multichannel campaigns, and create high-value content within a dynamic team.
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km)
Experience
- Princesse tam tam,CRM & Clienteling Animation ManagerFASHION AND COSMETICSFebruary 2023 - September 2024 (1 year and 7 months)Paris, France• Definition and execution of the commercial animation plan in collaboration with all teams to ensure 360 omnichannel communication• Content creation (design and editorial) for all CRM communications• Campaign setup (email/SMS/app push) on Selligent: targeting & routing• Customer acquisition and lifecycle management: trigger creation and management• Store training on clienteling best practices to increase traffic & conversion• Loyalty program management and improvement (VIP customer benefits, gifting, events)• Daily monitoring of business & CRM KPIs: campaign reporting
- Vestiaire CollectiveOnsite & CRM Animation ManagerE-COMMERCEJuly 2020 - December 2022 (2 years and 5 months)Paris, FranceCRM Discovery Animation Manager (1 year)• Management of one permanent employee• Responsible for the international CRM commercial animation plan (recurring communications) • Creation of personalized communications to maximize traffic & conversion - collaboration with data & product teams (product recommendation algorithm)• Constant optimization of CRM campaigns: AB tests, benchmarking• Daily monitoring of business / CRM KPIs and campaign reporting• Strategy & execution of 360 commercial campaigns (segmentation, customer journey optimization, personalized recommendations, maximization of traffic and revenue...)Global Onsite & CRM Animation Manager (1 year and 6 months)• Management of a team of 2 people• Responsible for the international Onsite and CRM commercial animation plan to increase user traffic and engagement• Coordination with different markets (APAC, EMEA, EU) & teams involved in campaign management (Category managers, BtoC, VIP, supply team)• Management of international 360 commercial campaigns (content brief and close collaboration with the Creative Factory, market coordination, CRM campaign execution)• Management of partner highlights (My Theresa, By far, Alexander McQueen)• Performance monitoring & analysis
- Publicis MediaInternship Agreement International Luxury Account AssistantJanuary 2020 - July 2020 (6 months)Paris, France• International coordination for the Kering group (Gucci, Alexander McQueen, Pomellato) with local media agencies,• Creation and management of brand communication media plans,• Daily contact with press and digital partners to launch international campaigns, campaign reporting,• Competitor analysis and luxury market watch to prepare brand strategies
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Education
- Master Grande Ecole - Product Marketing, Communication2020Master Grande Ecole - Marketing Produit, Communication
- Semester abroad, IBMECBurgundy School of Business,2019Semestre d'études à l'étranger, IBMEC