Freelancer profile translated to English.
Back to original languageAbout Justine
Let's work together if:
- You want to launch a press relations campaign to gain visibility
- You want to get articles, interviews, or speaking opportunities in the press
- You want to structure or develop an influence strategy, with or without budget
- You are looking for an expert in press relations and influence capable of managing both strategy and execution
For over 8 years, I have been supportingbrands in the wellness**, **fashion, beauty, lifestyle, and tech sectorsto develop their visibility in the media and among content creators.
After several years in agencies, where I managed national launches, organized events, and orchestrated influence campaigns, I founded **PR Insider**, an independent agency specializing in press relations and influence strategy.
I am also a content creator. This dual experience allows me to understand both sides: the expectations of a brand and what truly motivates a creator to engage. I quickly see what works, what sounds inauthentic, and how to build credible, long-term collaborations.
My services include:
- Design and management of press relations campaigns
- Writing press releases and media kits
- Developing and nurturing media and journalist relationships
- Influence strategy, with or without budget
- Organizing product launches and press events
- Monitoring press coverage and results
If you have a project or news to promote, let's talk.
Client References
Sports/ Wellness: Fitness Park, Neoness, Keepcool, BODYHIT
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km)
Experience
- PR INSIDERPress Relations & Influence AgencyPRESS AND MEDIAJanuary 2024 - February 2026 (2 years and 1 month)Paris, FranceFounder of the PR INSIDER agency, I specialize in press relations & influence for brands that want to build strong and sustainable visibility.🎯 My mission: connect brands with the right journalists and content creators so they can shine in both the press and on social media.What I do daily:- Development of tailor-made PR & influence strategies- Writing press releases and brand storytelling- Building & activating targeted media lists- Organizing press placements, events, and creator campaigns- Coaching founders in their public speaking- Impact analysis & coverage reports🌿 Sectors: fashion, beauty, wellness, lifestyle, tech🤝 One-off or long-term support📍 Based in Paris
- TRENDS ParisAccount Manager (PR & Influence)PRESS AND MEDIAMay 2023 - Today (3 years and 1 month)1st arrondissement of Paris, 75001 Paris, FranceClient references: Uniqlo, Neoness, Keepcool, AMORELIE.- Supervision of teams and operational and strategic management of a diverse client portfolio: fashion, accessories, lifestyle, beauty, and sports.- Development of communication strategies, coordination and follow-up of daily press requests, writing and layout of press materials.- Implementation of influence strategies and management of influencer relations.- Reporting and daily client relationship management.
- TRENDS ParisSenior Press Officer (PR & Influence)September 2019 - May 2023 (3 years and 8 months)1st arrondissement of Paris, 75001 Paris, FranceClient references: Neoness, Keepcool, BODYHIT, AMORELIE, Le Mini Macaron, Harry’s, boohooMAN, TOMS, Draeger, Fitz & Huxley…- Supervision of teams and operational and strategic management of a client portfolio in fashion, accessories, lifestyle, beauty, and sports.- Development of communication strategies, coordination and follow-up of daily press requests, writing and layout of press materials.- Implementation of influence strategies and management of influencer relations.- Reporting and daily client relationship management.
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Education
- Master communication 360, Étude de la communication et des médiasECS (European Communication School)2019Master en Communication 360 en alternance chez DRESSCODE comme assistante attachée de presse en Master 1 puis chez JM Weston en Master 2, en tant qu'attachée de presse junior.
- Bachelor Business Development - AlternanceICD Business School, Paris2017Bachelor Business Development en alternance chez UP Display comme commerciale B to B.