Freelancer profile translated to English.

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Description

Hello and welcome! I am Justine, a former marketing manager in a high-growth startup (FEMPO) and now a freelancer:

I help brands grow their community through engaging content strategies that boost your acquisition!

✍️ Content Creation

Brand tone of voice guidelines
Definition of content pillars for different communication channels
Creation of a 360 content calendar
Writing and creation of content (posts, newsletters, blog articles, product pages, packaging)

🎯 Brand Strategy

Definition of personas and commercial objectives
Formalization of the love brand to create storytelling and engagement
Influence and partnership strategy according to persona and commercial calendar
B2B partnership strategy

👯 Influence Campaigns

Sourcing and contact of relevant profiles

Planning, budgeting, and ROI analysis

Management of influencer relationships and exchanges

🤝 Partnership Campaigns

Planning and budgeting
Partnership management (+ B2B communities as needed)

I am available to discuss your needs and desires! 💬

#brandstrategy #branding #brandcontent #influence #partnerships #marketing

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

Aroma-Zone
Marketing Manager
E-COMMERCE
December 2023 - January 2024 (2 months)
Paris, France
Influence and partnership strategy - Country launch

Objective: create online influencer and B2B communities aligned with the brand image and launch objectives

- Creation of processes and strategy for micro/macro influence and B2B partnerships
- Training of new local teams for onboarding
- Management of micro/macro influence and B2B partnerships
Process Optimization Project Management Partnerships Influencer Marketing Community Building Marketing Analysis Influencer Marketing Influencer Relations Influence Campaign
LYV HEALTHCARE
Marketing Manager
HEALTH AND WELLNESS
January 2022 - February 2022 (1 month)
Paris, France
Content and partnership strategy:

- Creation of a strategic content calendar (Instagram/Facebook/Brand & Influence Partnerships)
- Content creation (text and visuals)
- Sourcing and management of brand and influencer partnerships based on Lyv's commercial objectives and brand identity
Content Creation Social Media Strategic Partnerships Copywriter Partnerships Communication Strategy
FEMPO
Content Marketing Manager
E-COMMERCE
January 2019 - April 2021 (2 years and 4 months)
Paris, France
Head of Content Marketing Strategy and Development

- Brand universe and overall consistency
- Social media and email/newsletters
- Brand and influencer partnerships
- Online and offline events
Branding Content Marketing Communication Influencer Marketing Social Media Community Management Team Management Event Management