Freelancer profile translated to English.
Back to original languageAbout Justine
I am abrandingandcontent strategyconsultant specializing in Instagram.
My mission: to help entrepreneurs and creatives build an authentic, recognizable, and memorablevisual identitythatreflects the DNAof their business. For me, branding or content strategy is only valuable if it is designed **tailor-made**, with **consistency and coherence**, in order to anchor the brand in the minds of the target audience.
Specifically, I support my clients in:
- Creating aunique visual identitythat stands out and is memorable
- Implementing a **clear and effective content strategy**, aligned with their business objectives
- **Managing Instagram communication**, for an engaging and impactful presence
I have recently worked with several diverse profiles, always with the same standard of excellence:
- Aline Chevalier (painter): content strategy and creative visual identity, perfectly in line with her artistic universe
- Anne Androge (SEO web writer): unique and memorable branding, reflecting expertise and uniqueness
- Olivia Caballé (CM): authentic and recognizable visual identity, aligned with her vision and her coaching approach
My approach is based on a **balance between creativity and strategy**: every detail counts, because it is what makes a brand identifiable, impactful, and lasting.
French
Native or bilingual
Can work on-site
Bruxelles (up to 50km)
Experience
- Aline ChevalierContent Strategy and Branding Consultant on InstagramARTS AND CRAFTSAugust 2025 - November 2025 (3 months)Avignon, FranceTailor-made support including the following steps:
- A status review: complete analysis of the communication already in place (statistics, positioning, branding, personal branding)
- Definition of a SMART objective and creation of a tailor-made content strategy based on the analyses and the client's capabilities
- Implementation of the strategy + creation of a tailor-made branding
- Statistics monitoring
- End-of-project review
+ - Weekly coaching including workshops based on the client's needs (1:1) - Anne Rédaction WebContent Strategy and Branding ConsultantCONSULTING AND AUDITSJuly 2025 - November 2025 (4 months)Montpellier, FranceCreation of tailor-made branding:
- Call to identify the company's identity
- Branding proposal
- Branding dossier: including complete branding (palette, typographic combo, logo, contrasts, graphic element, photo suggestion) & a technical sheet representing a user guide for the client's branding to ensure its proper use (achieving harmonious compositions)
- 3 templates created based on my expertise and the existing content strategy (taking into account any existing or planned series)
- 3 coaching sessions: based on the client's needs to ensure proper use of the branding. (as I also have expertise in content strategy, the client also requested coaching focused on strategy)
+ Adaptation of the branding for a second entrepreneurial activity - Com by oliContent Strategy and Branding Consultant on InstagramSOCIAL NETWORKSOctober 2025 - November 2025 (1 month)Montpellier, FranceCreation of tailor-made branding:
- Call to identify the company's identity
- Branding proposal
- Branding dossier: including complete branding (palette, typographic combo, logo, contrasts, graphic element)
- 3 templates created based on my expertise and the existing content strategy (taking into account any existing or planned series)
- 3 coaching sessions: based on the client's needs to ensure proper use of the branding.
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Education
- Executive Master in Digital Marketing and CommunicationICHEC2021Le programme couvre : - Approche stratégique : élaboration et déploiement d’une stratégie marketing complète (offline & online). - Création de valeur & compréhension des consommateurs : analyse des data, consumer insights, parcours clients. - Marketing digitalisé et durable : adaptation aux enjeux actuels et aux nouveaux comportements. - Outils pratiques : utilisation d’outils traditionnels, numériques et analytiques, intégrés dans une approche marketing hybride. - Formation dispensée par des experts de terrain, orientée vers la mise en pratique et la compréhension des processus marketing stratégiques.
- Applied Communication and JournalismIHECS2019Formation centrée sur les bases de la communication et les fondements du journalisme. Parcours axé sur : - Fondements du journalisme : compréhension des médias, analyse critique de l’information. - Information politique, économique et sociale : lecture et analyse de l’actualité, compréhension des enjeux sociétaux. - Pratiques et écriture journalistiques : initiation aux techniques d’écriture, reportage, vérification de l’information, traitement éditorial. - Activités d’intégration professionnelle : mise en pratique des compétences dans des projets concrets.