Justine Longeaud

Communication

• Development of the communication strategy: Design a global communication strategy based on key company dates: implementation of the editorial calendar

• Content creation: Creation of visual content for various channels:

◦ stories

◦ posts

◦ Reels (content capture and editing)

◦ offer visuals

• Management of content needs: Organize photo shoots in coordination with the photo team, ensure the smooth running of shoots, make sure all products are photographed for the website or social media.

• Social media monitoring: Implement a social media presence strategy adapted to each platform and in line with current trends

• Community management: respond to messages and comments daily

• Analysis of results: Analyze the impact of communication actions on social media.

Influencer

• Search for new influencers: Select relevant influencers for the brand based on their audience and influence (French or foreign).

• Partnership management: Maintain regular contact with influencers and their agents, plan speaking engagements, and manage contract follow-up.

• Creation of briefs related to collections and periods of the year.

• Preparation and sending of selections to influencers.

• Follow-up and measurement of results: Evaluate the impact of collaborations with influencers.

E-commerce

• Website updates: Create and write content for product descriptions, add packshot and lifestyle photos.

• Create follow-up with the photo team then coordinate internal photo shoots for the website.

• Creation of visuals for the website (banners) and for Ads (display) in line with each collection.

Social media animation and marketing operations

Creation and publication of posts and stories on: Facebook, Twitter & Instagram

Creation of a planning

Implementation of a strategy with influencers

Community manager: responses to reviews and messages

Creation and animation of brand loyalty programs

Search for partners

Monthly newsletters (article, event, partner, advice...)

Website updates (promo codes, articles...)

Monthly reporting

Development and maintenance of the SEO strategy for all merchant sites

Creation of optimized content (articles, landing pages)

Site audits

Monthly reporting for 2 of our sites

Animation of internal company communication

Creation of prints for the group's different brands

Creation and publication of LinkedIn posts

Monitoring and participation in the creation of a new brand

Creation of an Instagram strategy and muse

Content creation for the website

Marketing: updating catalogs and product sheets, using social media, creating Newsletters

In Sales: customer and order tracking via IBM Notes software, managing quote requests

Supply: product logistics management via SAP software