About Justine
Communication specialist I Content creator I Community Manager
Passionate about content creation and communication, and personally invested in a more sustainable and responsible world, I wish to use my skills for projects that are meaningful.
Curious and eager for challenges, I am looking for enriching experiences in communication that will allow me to push my limits.
What makes me thrive :
- Content creation
- Assisting creative teams in production
- Social media management
- Ecofriendly/crueltyfree projects
- Working in teams
- Project management
French
Native or bilingual
English
Fluent
Can work on-site
Genève (up to 50km)
Experience
- Wecan GroupMarketing and Communication AssistantOctober 2020 - Today (5 years and 8 months)Genève, Suisse• Responsible to build and grow awareness of the group and its solutions through social media, emailing, newsletter and press strategy. • Content creation: photo, short video, visuals, etc. • Content writing: articles, press releases, web, etc. • Marketing and communication support
- TRAINING DAY ParisChef de projet digitalSeptember 2018 - August 2019 (11 months)Région de Paris, France• Responsible for the management of projects entrusted to the agency and for customer relations (L’Oreal & Hermès) • Production and content creation: interactive films, presentations, e-learning module, video editing • Occasional missions for L’Oréal : content creation
- Cluster LumièreChargé de communicationApril 2018 - August 2018 (4 months)Région de Lyon, France• Responsible for the creation of communication support : Newsletter, visuals, e-mailing campaign, etc. • Organisation of presence at trade fairs • Conception, shooting and editing of the anniversary film
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Education
- Master 2 Luxury MarketingCREA Genève2021BRANDING & IMAGE • Marketing fundamentals and Luxury Marketing • Brand management • Brand extension and Licensing • Product Management • From local into global and vice versa • Environmental and corporate social responsibility • Communication • Semiotics and luxury codes • Advertising and PR • Media planning • Leadership & Personal development CULTURE AND CREATION • Luxury culture • Art and luxury anthropology • Trends and consumers • Creative brief • Collection structure • The vocabulary of luxury • Techniques and expertise • Luxury geopolitics • Luxury economics and the new luxury consumers according to geograph CONNECTED CONSUMER EXPERIENCE Distribution: • Multi channel, flagship • Retail management • Sales excellence • Visual merchandising • Rituals according to distribution and area of business Connected consumers: • Traditional and new generation • Sociological behavior • Qualitative studies • Digital • E-business • Social networks • CRM • Bespoke services
- Master's degreeSup de Pub - INSEEC U2019
Certifications
- Google Analytics CertificationGoogle Digital Academy2020
- Digital MarketingLearning 72019