Justine Lailler

I help B2B agencies & SMEs transform their marketing into a growth lever.

When I get involved, my observation is very often the same:

Result: a lot of effort... for little business impact.

My role: to bring back clarity, structure, and performance.

I support my clients in:

My playgrounds:

• Design and management of the 360° marketing and communication strategy with a focus on digital growth, acquisition, and brand awareness.

• Multichannel marketing strategy: content, SEO, social media, influencer, paid media, nurturing & marketing automation.

• Management of SEO & Social Ads campaigns (+77% inbound leads).

• Creation of conversion campaigns & content: case studies, white papers, newsletters, and emailing.

• Production of sales assets in close collaboration with Sales teams.

• Development of PR & strategic partnerships (+55% activations).

• Implementation of KPIs, dashboards, and performance analysis (ROI, acquisition, engagement).

• Management and coaching of a junior profile & cross-functional coordination with the European team.

• Implementation of a cross-channel communication strategy (digital, print, events, content).

• Complete rebranding: creation of a new logo, redesign of the graphic charter, and modernization of the visual identity to strengthen brand image.

• Showroom renovation: new concept, optimized layout, and improved visitor experience.

• Organization of international events: trade shows, conferences, client demonstrations, with logistics management and overall coordination.

• Content production: presentations, brochures, digital materials, and brand content.

• Design and production of videos (script, filming, and editing in Premiere Pro) to showcase products and technical expertise.