Freelancer profile translated to English.
Back to original languageAbout Justine
Are you looking for someone driven by the management of digital & CRM-focused projects? One click is all it takes for us to discuss your upcoming campaigns together!
With several years of experience in the cosmetics sector and specialized press as a Digital Marketing & CRM Project Manager, I now wish to share my experience and continue to develop my skills through the enriching missions you will offer me!
Over the past five years, I have been able to practice project management on various themes: development of print & digital media, event & customer loyalty/recruitment campaigns (deployment of a new loyalty program, organization of consumer meetings and in-store events, creation of boutique and display assets), social media management.
Areas of expertise: creation of print & digital media, CRM strategy, design + integration of HTML5/CSS emailings, database management, segmentation, mastery of routing platforms (Responsys Oracle & Sendinblue & Mailchimp & Adobe Campaign), data mining, community management, web copywriting / proofreading...
It would therefore be a pleasure to collaborate with you soon, do not hesitate to contact me :)!
Justine
English
Fluent
Persian
Native or bilingual
French
Native or bilingual
German
Basic
Remote only
Primarily works remotely
Experience
- The Body ShopDigital Marketing & CRM & Events Project Manager - France/Benelux MarketsFASHION AND COSMETICSJanuary 2015 - March 2017 (2 years and 2 months)Paris, France- Development & management of events and promotions related to CRM activity: implementation of contests, coordination of sponsorship & sampling & advocacy campaigns, coordination of VIP evenings / customer events.- Implementation & monitoring of internal challenges: assistance to stores on various issues related to the CRM & Customer communications department, daily calls to remind of assigned objectives, training on the loyalty program during seminars, management of an informative web platform related to ongoing challenges.- Creation of external communication materials (postal mailings, leaflets, weekly newsletters, display campaigns: homepage / banners / side panels / mobile) and internal materials (seminar presentations, challenge & results presentations).- Collaboration with headquarters, store and international teams, design agencies, logistics department, consumer service to ensure the proper deployment of CRM and Customer communications strategies.- Configuration and routing of weekly e-mailing campaigns under the Responsys software as well as SMS campaigns.- Management and analysis of newsletter reporting (open rate, clicks, deliverability, unsubscription, generated revenue, Average Transaction Value, Unit Per Transaction) + implementation of A/B testing / staggered schedules to analyze customer behavior and conversion opportunities.- Datamining of the database and segmentation by consumer profile type.
Recommendations
Be the first to recommend Justine
Help this freelancer shine by sharing your experience working together.
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Master Marketing Opérationnel International spé DigitalUniversité Paris Ouest Nanterre La Défense2016
- Licence Collaborateur des Activités InternationalesUniversité Paris Sorbonne IV2014