Justine Joyeux

Hello,

My background in a few words:

Law degree from the University of Bordeaux.

MBA in strategic communication and marketing in full English at EFAP Bordeaux.

Creation of a startup in the sharing economy (Roomzy).

Attracted €25K in investment funds.

I am a native French speaker and fluent in English.

I am driven by challenges and when I undertake, I do it with passion.

Strategic planner for 3 years, I trained at TBWA Compact in Bordeaux where I worked for major brands such as Nutrivet, Sir Edwards, Senioriales, Myocalm...

Today I am a freelance strategic planner and provide consulting in Bordeaux - Paris - La Rochelle in person, but also remotely throughout France.

I support Startups-VSEs-SMEs as well as large companies like Intermarché, Leclerc, or NobiNobi.

Enriched by my teaching in agencies as well as with clients, I now have a complete profile combining creativity, strategy, and entrepreneurship.

Curious, attentive, empathetic, and determined, I will do everything to successfully complete your project!

SKILLS:

- Thinking, creative brief, and team support

- Consumer studies and trend monitoring

- Definition of personas and user journeys

- Definition of insights

- Research for communication concepts, architecture, branding, etc.

- Brand platform writing

- Writing strategic / creative recommendations

- Writing brand texts and manifestos

- Business strategy

- Creation of trend books

- Full PowerPoint layout of recommendations

- Assistance in creating training materials

- Creation and facilitation of workshops

- Mastery of Design Thinking methodologies