About Justine
- SEO (on-page optimization, audit, content strategy)
- Paid Advertising (Google Ads, Meta Ads, TikTok Ads)
- Social Media Management (account management, content creation, engagement)
- Content Marketing (blogs, newsletters, editorial calendars)
- Influencer Marketing (strategy, identification, campaign management)
- Analytics & Reporting (Google Analytics 4, dashboards, KPI tracking)
French
Native or bilingual
English
Fluent
Experience
- FreelanceDigital Marketing ConsultantMay 2025 - Today (1 year and 1 month)Philadelphia, United States- Coordination and execution of digital marketing projects for small businesses and entrepreneurs, managing deadlines, deliverables, and client communication.- Website design and optimization (WordPress, Squarespace, Webflow) to improve user experience, SEO performance, and conversions.- Creation of brand assets (logos, business cards, brand guidelines) and ensuring consistency across all digital and print media.
- Saint-GobainInternal Communications Manager (North America)April 2023 - September 2024 (1 year and 5 months)Philadelphia, United States- Coordination and deployment of multi-channel communication campaigns (intranet, email, internal platforms)- Redesign and maintenance of Intranet (Liferay) and SharePoint sites (over 20 pages)- Development of regional communication initiatives for teams in the United States and Canada, increasing information reach to field and plant employees.
- Team'parentsFreelance Social Media StrategistE-COMMERCEOctober 2022 - December 2022 (2 months)For the launch of the Team'Parents App:- Definition of a post and story strategy for the launch- Content creation (reels and stories videos)- Management of the Facebook Ads campaign
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Education
- Master 2 Digital Strategy E-BusinessESP Paris2020- Communication digitale & leviers inbound : SEO, Brand content, Stratégie influenceurs, Inbound marketing, Social Media.... - Webmarketing : Paid media (SEA & social ads), Data analyse, ...
- Master 1 Innovations Communication Marketing & DigitalESP Paris2019