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Justine GrossetJG

Justine Grosset

Branding & Editorial Direction

€1,000/day
4 projects
Paris, FR
8-15 years

Average response time: 2 hours

Freelancer profile translated to English.
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About Justine

Web writer - Marketing & Communication Consultant / Luxury & Lifestyle

Ex CHANEL, RICHEMONT

Creator of memorable and unique brand experiences
Bilingual French / English.

My pen gives wings to your projects.
Portfolio and services on my website:justinegrosset.com

Preferred Territories:Fashion & Leather Goods, Beauty, Perfumes, Watchmaking - Jewelry, Art, Culture, Luxury Hospitality & Hospitality, Gastronomy & Oenology, Design & Architecture.

🧰 Marketing & Communication Strategy, Branding

  • Creation & rebranding ofbrand identity**, design of your **brand platform(positioning, vision, mission, values, personality, target customers...)
*Marketing strategy&marketing plan**, **competitive benchmarking

*Omnichannel communication strategy

*Storytelling**, **branding&naming(brand and collections)

🖋️ Editorial Strategy, SEO Audit, Web Writing & Copywriting

  • **SEO audit**, enrichment of your showcase or e-commerce site
*Texts for your web pages & landing pagesoptimized for your site's referencing

(home, About, contact, services...)

*E-commerce descriptions & product sheets

*Press releases, Press kits

*Blog articles, press articles, interviews

*Newsletters, Emailings

*White papers, Lookbooks, Brochures, POS materials&Catalogs

*E-commerce thank you notes**, text for your **packaging

❣️ Training & Customer Experience

With my experience as **Training Director in the luxury industry**, I support you in:

*Training strategy & concepts, Training consulting

*Training content, tools & modules, E-learning, Micro Learning

*Customer Experience Audit

*Courses, Workshops & Training(schools and companies)
  • French

    Native or bilingual

  • English

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • Justine Grosset Studio d'Écriture
    Marketing Strategy Consultant & Luxury Writer
    CONSULTING AND AUDITS
    January 2017 - Today (9 years and 5 months)
    Paris, France
    Marketing and communication consulting for luxury and lifestyle brands and entrepreneurs. Visiting lecturer in luxury marketing and brand identity.

    https://www.justinegrosset.com/
    Communication Strategy Marketing Branding Brand Strategy Luxury Marketing Web Writing SEO Writing Creative Writing
  • EURODISNEY ASSOCIES SAS
    Malt logoOn Malt
    Copywriter
    November 2020 - November 2020
    Creative writing in French and English for marketing content targeting a luxury audience for an offer launch. Strong storytelling approach.
    Web Writing Luxury Storytelling Design Copywriting Writing Copywriter French English Translation
  • Sébastien
    Malt logoOn Malt
    Web Creative Writing
    September 2020 - September 2020
    Design and writing of the company's About Us page.
    Web Writing Creative Writing Web Marketing Strategy Design Communication Writing SEO Copywriter SEO Writing

Reviews

4.7

Out of 4 ratings

S

Sébastien

Sébastien

Reviewed on 7/13/2020

Once again for your work and your responsiveness. Thank you Justine.
S

Sébastien

Sébastien

Reviewed on 6/10/2020

Great communication and great work. A pleasure to work with you Justine.

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Education

  • MSc Management & Luxury Marketing
    EM Lyon
    2014
  • MSc Management & Luxury Business in Asia
    East China Normal University Shanghai
    2012

Certifications

  • Evening Course: History & Evolution of Jewelry
    École Boulle
    Jewellery
  • Watch Advisor FHH Certification
    Fondation de la Haute Horlogerie
    2019
    Watches Watchmaking

Skill set

Categories