Freelancer profile translated to English.

Description

Currently Lead Gen & Growth Marketing at Batch (+350 clients in Europe - SNCF, Le Monde, Chanel, Sephora...), specializing in pipe generation through content, outbound, prospect profiling, custom outbound strategies, and CRM nurturing strategies.

Integration of AI in processes and in Lead Gen - scaling faster.

Languages

French
Native or bilingual
English
Native or bilingual
Spanish
Conversational

Workplace preferences

Can work on-site

Paris (up to 50km)

Batch
Growth Marketing & Lead Gen Manager
TECH
March 2026 - Today (5 months)
Paris, France
Lead Gen & Growth Marketing at Batch (+350 clients in Europe - SNCF, Le Monde, Chanel, Sephora...), specializing in pipe generation through content, outbound, prospect profiling, custom outbound strategies, and CRM nurturing strategies.

Integration of AI in processes (automation of lead journeys) and in Lead Gen (lead scoring of intents, custom prospect messaging, best time to contact...) +12% of interactions with leads vs no AI
Growth Marketing Lead Generation Events Outbound Marketing Automation
Leto
Growth Marketing
SOFTWARE PUBLISHING
November 2023 - February 2026 (2 years and 3 months)
Paris, France
- Lead Generation & Conversion: Multi-channel acquisition strategies generating a continuous flow of qualified leads
- Account Development: Identification and development of strategic accounts in the French tech ecosystem
- Performance Marketing: Optimization of digital campaigns with ROI and conversion KPIs tracking
- Partnership Management: Negotiation and development of strategic partnerships to accelerate growth
- Main Tools: Hubspot, Webflow, Canva, Apollo, Lemlist, Zappier, Surfer SEO, external agencies
Hubspot Sales Inbound Marketing Outbound Marketing Growth Marketing
Tempr by Adikteev
GROWTH & MARKETING MANAGER B2B
May 2022 - November 2023 (1 year and 6 months)
Paris, France
Acquisition & Retention: +12% of qualified leads through multi-channel funnel optimization
Strategic Partnerships: Development of key partnerships with Upptic, Tap Nation, Adikteev, Singular - negotiation of strategic deals
Event Marketing & Networking: Organization of international events (MAU Vegas, Israel Mobile Summit, Mobidictum Istanbul)
Content Strategy: Management of expert content creation (Ebook "Top performing mobile ad creatives 2023") positioning the brand as a thought leader
Product Marketing: Close collaboration with the product team to develop value proposition and go-to-market strategies
Marketing Automation: Optimization of workflows and sales efficiency
Performance Analysis: Continuous tracking and optimization of campaigns with a data-driven approach to maximize ROI